在图片1中，广告试图与消费者的情感的友谊感，而在图片2中，只有一个功能的产品是印刷，没有什么可以附加自己与消费者的情感。因此，根据消费者行为的分析，第一幅图将对消费者产生更多的影响，与另一幅比较。
我们都知道，一个品牌只是一个产品在消费者心目中的精神形象，因此能够连接情感与买方的品牌是比较成功的比较其他人（约翰逊和斯图尔特，2010）。可以看出，只有展示自己的功能和其他事实的品牌没有任何情感背景，不能吸引客户的信任，而尝试连接的品牌与消费者的情感使更多的忠实消费者。因此，它是非常重要的，以确保有一些情感属性与品牌和产品，使它成为消费者最喜欢的选择。当购买一个产品的想法出现在消费者的头脑中，下一件事就是情绪，然后最后一个行动发生。
为了对消费者产生强烈的情绪影响，营销人员使用的方法有多种。营销人员利用各种感官，如视觉、嗅觉、味觉等，以吸引消费者对产品和品牌。为了在尽可能最好的方式理解这一点，让我们以使商店的色彩组合实例创建对消费者购买行为的影响很大（Penz. &霍格，2011）。根据商店里的销售人员说，颜色会影响买家的颜色，因为颜色为消费者创造了各种各样的情绪。有不同的方式的帮助下，商店可以利用颜色来影响客户。
In picture 1, the advertisement tries to get attached with the consumers with an emotional feeling of friendship whereas in picture 2, only a feature of the product is printed and there is nothing which can attach itself with the consumers emotionally. Hence as per the analysis of the consumer behavior the first picture will have more impact on consumers in comparison to the other one.
As we all know that a brand is nothing but a mental image of a product in the minds of the buyer and hence the brand which is able to connect emotionally with the buyer is more successful in comparison to others (Johnson &Stewart, 2010). It is seen that the brands which show only their features and other facts without any emotional background fail to attract customers trust whereas the brands which try to connect with the consumers emotionally make more number of loyal consumers. Hence it is very important to make sure that there are some emotional attributes linked up with the brand and the product to make it a favorite choice of the consumers. When the thought of buying a product comes in consumer’s mind, the very next thing is emotions and then finally an action takes place.
In order to have a strong emotional impact on consumers there are various methods which are being used by the marketers. The marketers make use of various senses like vision, smell, taste etc. of consumers to attract them towards products and the brands. In order to understand this in the best possible manner, let us take an example of color combination at the stores which make creates a great impact on the buying behavior of the consumers (Penz & Hogg, 2011). According to the sales people at the store, the colors influence the buyers significantly as the colors create various emotions for the consumers. There are different ways with the help of which the stores can make use of color to influence the customers.
