爱尔兰旅游的政策
爱尔兰旅游的政策审议其营销策略和操作以促进旅游业在更大的群体。他们已经做了很多重要决定为了有强烈关注资源,努力和能量。
Ø他们计划分配的大部分旅游营销的四个主要来源可以为他们提供最佳的投资回报。这些主要市场英国,美国,法国和德国(风扇,英,2006年,页10)。
Ø调整营销策略提供不同的假期体验爱尔兰岛上的游客,这样良好的增长可以预期的计划。
Ø他们也准备投资大量的电子商务来加强他们的客户基础,确保他们的在线形象。
Ø他们也计划更加重视品牌的广告地点提供定位业务更具竞争力。
他们将提供一个连续的能量和关注旅游业在爱尔兰。
他们计划六大主题,以总结国家对旅游业的发展方向。这些主题将支持不同的程序,以使他们的努力和预算在这些战略主题。
Tourism of Ireland
Tourism of Ireland has a policy of reviewing its strategy of marketing and operations in order to promote its tourism in a larger audience. They have made a lot of key decisions in order to have a strong focus on resources, efforts and energies.
Ø They are planning to allocate most of their marketing in four main source of their tourism which can offer them the best return out of this investment. These main markets are Great Britain, United States, France and Germany (Fan, Ying, 2006, pp 10).
Ø Refocusing the marketing strategies to provide the different holiday experience on the island of Ireland to the visitors so that a good growth can be expected over the plan.
Ø They are also planning to invest a good amount in their e-business to strengthen their customer base by ensuring their online presence.
Ø They are also planning to put more emphasis on the advertisements of branded spots to provide more competitive positioning to the business.
They will provide a continuous energy and focus on tourism sector in the Ireland.
They have planned six main themes in order to summarize country’s direction towards tourism sector. These themes will be supported by different programs in order to align their efforts and budgets on these strategic themes.
