本篇案例研究代写-能源成本和价格讲了成本一直是促使客户从一家零售商/公司/企业转向另一家的导火索。每个人都在寻找一种经济效用来维持他们的生活方式。能源供应是一个任何人都无法回避的领域。每个人都必须选择一个或另一个公司来获得他们的能源供应。澳洲市场的能源供应有多种选择。这些选择在价格、技术和服务方面有所不同。简单地说，能源可以通过降低价格来吸引客户的注意。本篇案例研究代写文章由新西兰第一论文 Assignment First辅导网整理，供大家参考阅读。
Simply Energy will gain more market share if they revise their cost and make energy less costly than all others in the market.
It has been observed that price has been the most prior concern of the customers.
It is assumed that with reduced price Simply Energy can gain more customers.
There are various customers in energy supplying market which may attract customers with low cost plans.
Cost has always been the trigger to switch customers from one retailer/company/ business to other. Everyone looks for an economic utility to maintain their lifestyle. Energy supply is especially the field which nobody can avoid. Everyone has to choose one company or another for getting their energy supplies. There are various options available for energy supply in Australian market. These options differ in prices, technologies and services. It is assumed that Simply Energy can gain customer attention by reducing the rates.
Method of analysis: The methods devised for testing this hypothesis are:
Cross tabulation and
chi square analysis
Type of relationship tested: Non-monotonic relation
Simply Energy is getting more customers and gaining loyalty of present customers due to customer friendly behavior and valuing customers’ needs.
It is assumed that Simply Energy can build the trust of customer to bind them in the following ways.
The call center staff of Simply Energy is very cooperative and considerate to customers’ problems.
Simply Energy’s staff remains in touch with the customers and solve their problems on quick notices.
Simply Energy is considerate about customer need of energy and what customers think about use of energy.
Simply Energy helps customers to take better options within energy utility possibilities.
Simple Energy speaks the language of customers and understands what they want to achieve and want to know about energy.