Michael Kors：本公司是一个快速增长的奢侈生活方式品牌的时尚产业。该公司似乎是一个艰难的竞争，教练公司，主要是因为其强大的全球建立和世界一流的管理团队。一个获奖的设计师，在公司内也可以被视为一个威胁Coach Inc.（伯格等人，2009）。此外，统计数据表明，在2013年度，公司教练甚至还没有接近的Michael Kors的销售，从而代表Kors在各时尚段教练的主要竞争对手。凯特-铲：凯特铲是另一种强势奢侈的生活方式品牌，对教练的盈利能力和生产能力造成威胁。该公司是众所周知的复杂，图形打印，和清晰的颜色，因此增加了凯特铲的关键方面。凯特铲是比每一个公司的成功，在其收入和销售的背景下。在1941年，企业已经开始作为一个家庭基础，并一直有着丰富的过去，由于合作，创新和诚信。基于良好的质量基础上的品牌和建立的基础上，公司一直关注的是，公司一直关注社会和环境中的一个负责任的组织，在考虑这两个维度（威尔斯等人，2007）。自十多年来，该组织的承诺一直走向国际业务的完整性项目。
Michael Kors: ThisCompany is one of the rapidly growing luxury lifestyle brands of fashion industry. The company seems to be a tough competition for Coach Inc., mainly because of its strong global establishment and world – class management team. An award winning designer within the company can also be considered as a threat for Coach Inc.(Bergh et al, 2009). Moreover, the statistics demonstrates that in the year 2013, Coach Inc. was not even close to the sales made by Michael Kors, thus representing Kors as the key competitor of Coach in each of the fashion segments. Kate Spade: Kate Spade is another strong luxury lifestyle brand, imposing threats on the profitability and productivity of Coach. The company is widely known for the sophistication, graphic prints, and crisp colour, hence adding to the key aspects of Kate Spade. Kate Spade is much more successful than each of the companies, in the context of its revenue and sales. In the year 1941, the business had been started as a family foundation and has been having a rich past due to collaboration, innovation and integrity. Grounded within a strong identity of brand and built on the basis of good quality, the company of Coach Inc. has always shown concern towards being a responsible organization within the society and the environment, in consideration with the dimensions of both (Wells et al, 2007). Since more than ten years, the commitment of the organization has been towards the integrity program of international business.