assignment代写:中国餐饮市场分析

assignment代写:中国餐饮市场分析

中国餐饮市场正在进行着巨大的升级改造。在中国出现的新趋势包括集体用餐。新成立和即将成立的餐饮公司的营销策略包括提供婚宴和体验餐饮作为其服务组合的一部分。一些餐饮公司通过升级中央厨房降低了运营成本。O2O在中国已经引领了许多餐厅用手机应用吸引顾客。在大众餐饮方面,得到了中国政府的足够支持。在2011年和2015年期间,政府的年增长率为16%。因此,截至2015年底,这一领域达到3.7万亿元。

随着越来越多的人开始光顾小吃店、茶馆、酒吧和餐馆,与朋友聚会和日常用餐,中国对餐饮业的需求不断增长。这些生活方式的改变促进了餐饮服务的发展。中国餐饮服务业发展的另一个原因是中等收入家庭消费能力的提高。中国中等收入人群的休闲活动包括节假日和周末外出就餐。餐饮业的一些主要卖点是即将到来的餐饮服务和快速城市化。

中国餐饮业的企业已经树立了自己的品牌,提供独特的菜肴,融入了独特的烹饪技巧。这些都是国际营销和战略的资源和商标(Morgan & McLeod 2006)。

目前,中国餐饮业发展迅速。据估计,中国餐饮业的增速比其他行业高出10个百分点。大量迹象表明,该行业将继续快速发展,具有巨大的潜力。


assignment代写 :中国餐饮市场分析

There is enormous upgrading and transformation going on the China’s catering market. The new trend that emerges in China includes mass dining. The marketing strategies of the new and upcoming catering companies include the offering of wedding banquets and experience dining as the part of their service portfolio. Some catering companies have lowered the operating cost by upgrading of the central kitchen. The O2O in China has led many restaurants engaging customers with mobile apps. There is enough support obtained from the government of China regarding the mass catering. There is increase of 16 percent annual rate by the government in the period of 2011 and 2015. As a result of this, this sector reached as of the end of 2015, to 3.7 trillion Yuan.
The demand grows for the catering industry in China, as many people started visiting eateries, tea houses, pubs and restaurants for gathering with friends and everyday meal. These lifestyle changes have catalyzed the developing of the catering services. Another reason for the development of the catering services in China is increase in the middle income household’s spending power. The middle income population of China includes in their leisure activities, the eating outs on the holidays and over the weekends. Some of the key selling points of the catering business are upcoming restaurants and catering services and the rapid urbanization.
The enterprises of the catering industry in China has branded themselves, offered unique dishes, incorporated cooking skills that re exclusive. These are all resources and trademark of international marketing and strategies (Morgan & McLeod 2006).
There is rapid growth, currently, in the catering industry of China. As per some estimates, the growth of the catering industry in China is 10 percentage points more compared to China’s other industries. There are signs at galore that a rapid development of this industry will continue with a large potential of this sector.

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