包装和定位对星巴克的影响

包装和定位对星巴克的影响
包装:
星巴克的包装包括各种包组成的星巴克的标志。星巴克的商标是最近更改的管理。新标志非常类似于前面的标志,唯一的区别是,它以前是一个小版本的标志。
定位:
星巴克定位在消费者的头脑最好的咖啡体验。他们的定位是高端产品。价格是高的,但它是值得的。星巴克已经能够保持其作为优质的咖啡品牌形象多年来已使其在国际市场上的声誉。企业社会责任CSR活动也使他们提高他们的声誉。星巴克也定位为一个“第三名”这意味着消费者认为是第三位家园。这是他们家庭和办公室之间的一个地方,一个地方,他们可以与人交流,工作,享受和放松。氛围是星巴克有别于竞争对手。人的感觉有星巴克对环境和人类作为一个高度负责的公司。以下将有助于了解他们的企业社会责任企业社会责任活动。

包装和定位对星巴克的影响
PACKAGING:
The packaging of Starbucks includes a variety of packs consisting of the logo of Starbucks. The logo of Starbucks was recently changed by the management. The new logo is quite similar to the previous logo; the only difference is that it is a small version of the previous logo.
POSITIONING:
Starbucks is positioned in the mind of the consumers as the best coffee experience. They are positioned as a premium product. The price is high but it is worth it. Starbucks have been able to maintain its image as a premium quality coffee brand over the years which has made its reputation in the international market. Its Corporate Social Responsibility CSR activities have also enables them to enhance their reputation. Starbucks is also positioned as a “Third Place” which means that the consumers feel that it is a third place to their homes. It is a place between their homes and offices, a place where they can interact with people, work, enjoy and relax. The ambience is what differentiates Starbucks from its competitors. People have a perception of Starbucks as a highly responsible company towards environment and humanity. The following will be helpful in understanding their Corporate Social Responsibility CSR Activities.