首先,我强烈推荐该公司专注于扩大到其他国家。例如,印度这样的国家可以成为一个伟大的公司的前景。以来,该公司在中国已经有一个制造单元,它可以针对不同的国家在东南亚销售。第二,它必须推行和实施新的先进的技术来降低成本和提高其制成品的质量。日本制造业公司更优于下Plc在质量管理。今天,公司是在一个全球平台,因此,必须专注于在全球范围内竞争。下一个Plc应重点关注年轻人,妇女和未开发的外国地点。第三,它应该关注带来了新型的休闲车来吸引新客户。引入新的设计可能发挥重要作用。我想用苹果公司(Apple inc .)的一个例子,以及它如何恢复它的成功通过引入新的ipod和笔记本电脑。同样的,下一个公司应该专注于重塑和再造新设计吸引今天的年轻一代。
First, I would strong recommend the firm to focus on expanding into other nations. For instance, countries like India could be a great prospect for the firm. Since, the firm already has a manufacturing unit in China; it can target various nations in South East Asia for its sales. Second, it must introduce and implement new advanced technology to reduce its costs and improve the quality of its manufactured goods. Japanese manufacturing firms are far more superior to NEXT Plc when it comes to quality management. Today, company is working in a global platform and therefore, must focus on competing on a global scale. NEXT Plc should focus on younger people, women and untapped foreign locations. Third, it should focus on bringing new types of recreational vehicles to attract new clients. Introduction of new designs could play a major role. I would like to use an example of Apple Inc. and how it restored its success by introducing new iPods and laptops. Similarly, NEXT Plc should focus on reinventing and recreating new designs to attract today’s younger generations.
Fourth, increasing brand awareness, sponsoring more events which would foster brand recognition, revised marketing strategy and check for all marketing processes will improve and stabilize financial conditions for NEXT. Fifth, the company must revisit its prices, since it is competing with the companies from all over the world. Pricing will become an important consideration in the future and the competition would become price intensive in the future.
NEXT Plc is a luxury selling firm. The clothes are priced very highly and it is not possible for a middle class person to buy a clothing line from NEXT. Quality Management; compared to its counterparts, NEXT Plc. still could not achieve efficiency in managing the quality of its products. Lacks diversity; NEXT Plc. lacks diversity in its lineup of mostly new luxury lines.