宠物护理行业
印度已经被证明是一个完美的目标市场推出宠物健康护理产品。其经济增长、社会文化框架正在积极发展对宠物和他们的卫生保健和维护。人们正在采取额外的努力照顾他们的宠物,这使得现成的宠物食品和宠物美容服务在印度很受欢迎但大多局限于大城市。首先,狗、猫和鸟作为宠物饲养在印度。宠物护理行业在挖掘和有很多增长和市值的范围。印度人总是对外国品牌有很高的形象,喜欢他们对当地品牌。这个客户的心态是一个额外的优势。最初的产品必须提供线索或小包装,这样人们容易买它试一试,然后重复购买大包装。产品的可用性必须确保通过健全的物流功能。价格需要高度竞争。产品必须通过合同制造了利用优化成本效益和品牌一旦建立,业务可以升高到任何其他合适的格式。
宠物护理行业
India has proven to be a perfect target market for launching the pet health care products. Its economy is growing, social cultural framework are favourably evolving towards pets and their health care and maintenance. People are taking extra efforts to take care of their pets and this has made readymade pet food and pet grooming services very popular in India but is mostly confined to bigger cities. Primarily, dogs, cats and birds are kept as pets in India. The pet care industry is under tapped and there is a lot of scope of growth and market capitalisation. Indians always had a high image about foreign brands and prefer them over local brands. This customer mentality is an added advantage. Product must be initially made available in trail or small packing so that people readily buy it to try it and then repeat the purchases with larger size packaging. Availability of the product has to be ensured through sound logistic function. Price needs to be highly competitive. Product must be launched through contract manufacturing to leverage the cost optimization benefits and once the brand is established in the country, the business can elevated to any other suitable format.
