COSTA公司的SWOT分析
哥公司应该分析7 p和其他产品和服务的优势和弱点。公司的内部和外部的力量和弱点也依赖于同一行业的竞争对手。
的优势
哥很要求品牌在咖啡连锁店和它是一个增长最快的一部分行业Whitbread其全球业务。哥在全球拥有更多的商店和商店有多样化的产品和服务类别。哥是高度技能的团队和在每个生产中心3日意大利大师。价格也太少相比,星巴克,CAFEE尼禄等。哥很有名品牌在它的客户。
弱点
科斯塔的典型的弱点是没有大量生产房屋,从而导致增加一点价格和失去顾客,但其他竞争对手有更多作品的房屋,价格可比不到哥。公司弱控制科斯塔品牌而不是高端的技术优势。哥买咖啡不灵活的大部分的客户,在许多国家。
机会
因为哥是一个著名的咖啡品牌在客户有增加达到许多国家的机会。目前公司已经获得28个国家可以增加了3倍。哥也可以生产其他品牌更科斯塔不同的产品。
威胁
由于数量的竞争对手在全球公司失去客户的机会如果不适当的市场策略和价格高于其他竞争对手如CAFEE尼禄或医院供应室是星巴克品牌的可能性受到政治问题的地区公司分支机构。变化的市场,由于新技术的机会,和挑战打败新市场,如麦当劳等很高。
COSTA公司的SWOT分析
COSTA Company should have analysis for its 7P’s and other products and services based strength and weakness. The internal and external strength and weaknesses of the company also depend on the competitors in the same industry.
Strengths
COSTA is very demanding brand in Coffee chain industry and it is a part of Fastest growing Industry Whitbread which have its Global presence. COSTA has larger number of outlets and stores worldwide with having diverse products and services categories. The team of COSTA is highly skills and on each production center 3 Italian masters are there. The prices are also too less in comparison to STARBUCKS, CAFEE NERO etc. COSTA is very reputed brand among its customers.
Weaknesses
The typical weakness for COSTA is not have large number of productions houses and thus cause the little bit increase in price and lose the customers but other competitors have more productions houses so price is comparable less than COSTA. The company has weak control over its COSTA Brand instead of high end IT technologies advantages. Buying the COSTA coffee is not flexible for large segment of the customers and in many countries.
Opportunities
Because COSTA is a famous coffee brand among the customers so there are chances of increasing the reach to the many countries. Currently the company has access to 28 countries which can be increased up to 3 times. COSTA brand can also produce other more different COSTA products.
Threats
As due to number of competitors outside in the world the Company has chances to lose the customers if the market strategies are not appropriate and price is higher than other competitors like CAFEE NERO or STARBUCKS etc.There’re possibilities for the brand to be exposed to political problems in areas where the company has branches. The chances of changing market due to new technologies, and challenges to beat newcomers in the market like McDonalds etc. are high.
