The target audience are categorized as primary audience and secondary audience. As primary audience, the target is on creative individuals, graphic novel audiences and educational institute or individuals viewing for educational purposes. The secondary audience at target for the paper are people with interest in local history as well as literature as this comic is based on Nottingham. These target audiences are generally the ones with key features very prominent in nature. The characteristics include the urge to be explained solutions for issues, reasoning they are generally motivated and focusing over the results.
The age group of this target audience will range between 20 and 45. As evident from the target audience characteristics, these target audiences are mostly professionals, businessmen and students when broadly classified. This is because the video involves much information on reasoning and exemplification for how the research question can be reached. Other demographic features for this of more relevance are education, income and gender. The education level of these participants will be from graduation and post graduate education as a minimum level. The income group of these individuals will be from middle income groups to upper as the cost involved is not high. It will suit the needs of a professional as well as a student who may not have much budget for expenditure. The attitudes, beliefs and values of this audience group will comprise of being positive and understanding in nature with key focus over the reasoning gained from the video and the lesson that it can offer for much relevance.
The key strength in this video lies in the way that it modulates itself and provides a solution. The title of the video is very attractive and provides a comic feeling in the mind of a reader reading the name. Therefore attracting this population group will not be a problem. Another point of engagement for the audience is the selection of right medium for the graphic novel. Even though they do not have any previous knowledge over comics, they can general learn along with the audio and the findings of the graphical representation.
Furthermore the audience at target is such that it is reluctant to read. In such busy times where work and life pressures are ever mounting, people are looking to make their life easier and at times even do not find time for reading any book or a paper. The graphic novel concept in the video will prove to be of much significance for the target market audience henceforth. Also, this target audience is in look out for such innovative ideas that can change their life. Therefore such reasoning also justifies the type of audience at target selected for the video is correct and in alignment with the need of the graphic novel. These reasons also make me regard that I was successful in defining and identifying the selected target audience.