这种分析有助于确定有效的产品创新渗透到印度市场。另一方面,本报告还建议的目的的介绍品牌进入新的市场,这是所描述的初步营销计划。这个营销计划有助于了解的几种营销目标和目标市场。这个计划提出了不同类型的营销计划,这可能是有用的采取有效的行动来满足消费者的需求并提供竞争优势来维持组织的当前位置在竞争激烈的市场。SWOT调查是一个分析程序,用于确定类别的内部和外部因素的重要性。这次调查提供了一个良好的结构评估策略,方向和位置的公司或业务命题,或任何其他的想法发展竞争优势(法瑞尔Hartline,2012)。组织使用这种方法在战略规划、业务准备、营销、竞争对手评估、研究、产品和业务发展。它还提供了有用的和重要的信息,这是支持相应的公司的资源与能力的竞争环境中,任何组织都可以操作,是一个重大的贡献(托马斯,2008)的战略规划过程。这些营销公式是有用的在国际营销由于更多的困难和复合型网络贸易,因为它有国际交易,市场,销售电话、文化差异及商业实践或政策激活多个国家的业务。
This analysis helps to determine effective product innovation to penetrate into the Indian market. On the other hand, the aim of this report also recommends about the introduction of the brand into the new market, which is described by the preliminary marketing plan. This marketing plan is helpful to be aware about the several kinds of the marketing objectives and the target market. This plan presents the different types of marketing programs, which may be useful to take effective action to satisfy the consumers’ needs and provide competitive advantages to maintain organizational current position in the competitive market. SWOT investigation is an analytical procedure, which is used to identify the categories of the significance of internal and external factors.This investigation provides a good structure for reviewing strategy, direction and position of the company or business proposition, or any other ideas to develop the competitive advantages (Ferrell& Hartline, 2012). Organizations use this method before the strategic planning, business preparation, marketing, competitor appraisal, research, products and business development. It also provides useful and important information, which is supportive in corresponding the firms’ resources and capabilities to the competitive environment in which any organization can operate and is a significant in the contribution to the strategic planning process (Thomas, 2008). These marketing formulas are useful in the international marketing due to more difficult and complex international trade, because it has international transactions, market account, sales calls, differences in culture and business practices or polices are more than activates to national business.