This era saw the commercial rise of the cinema. In this era movies were usually unrealistic yet they managed to create a bond with the audience. During the 1980s and 1990s the trend reverted back to family oriented movies with music as an integral part of the movie. This era also marked the beginning of “Khan Era”; three Khans “Shahrukh, Aamir and Salman” changed the destiny of this industry and took this industry to new heights. After entering the new millennium, in 2000s Bollywood has expanded globally at a greater pace and has been able to make a strong impression in global awards. Bollywood has reached new heights in the modern era. Bollywood since its beginning had terrific story writers, musicians, actors and directors. However they were lacking technical knowledge and expertise. In 2000s Bollywood reached new heights in terms of innovative stories and cinematography, with the help of a huge investment in production houses Bollywood has made a great advancement in terms of technology which has enhanced the picture quality and special effects.