本篇代写-价值链分析讲了B2B(企业对企业)和B2C(企业对消费者)可能非常复杂。它们由基于供求关系的复杂渠道组成。价值链是从消费者或企业的需求开始的。生成了许多业务产品或服务。这些产品被发现以特定的顺序通过各种链。每个活动或服务都会获得一些价值。有一系列活动可以确保产品和服务为实际的交付物或服务增加更多的价值。本篇代写文章由新西兰第一论文 Assignment First辅导网整理，供大家参考阅读。
The B2B (Business to Business) and B2C (Business to Consumer) have the potential to be very complex. They are comprised of intricate channels based on supply and demand. Value chain is found to start with the demand of the consumer or business. There are dozens of business products or services that are generated. These products are found to pass through a variety of chains in a specific order. Each activity or service is found to gain some value. There is a chain of activities that ensure that the product and the services add more value to the actual deliverable or service. The ultimate goal of this value chain is to ensure that there is maximization of the value creation. This is done with optimization of the costs involved in the process. There are marketing opportunities that are found to exist through the value chain. The decision-making unit in this system is more complex. The Business-to-business products and the B2C products are found to be more nuanced and their applications are more multifaceted. In this, the intangible personal relationship is found to have a critical impact in the processes.
Market positioning of the brand is about how the product is marketed to the target audience. For example, Tesla cars are promoted as an eco-friendly car. This has a niche consumer base. The manufacturing unit procures supplies from the vendors based on this factor of green energy. Hence the processing and development of the cars would be dependent on using these newer processes (Wotruba, 1991). This product is positioned as a new product and is expected to garner a unique niche consumer base. Similar to this, all the companies try to develop a positioning strategy in order to meet these requirements. Chanel brand is positioned as a luxury brand that is marketed to the elite group in the society. On the other hand, brands such as Zara are promoted as fast fashion brands. These are the positioning messages that the brand takes in order to meet the consumer base. The companies try to develop its own positioning strategy based on the specific areas and try to address the rising competition. Gadiesh and Gilbert (1998) state that many of the managers focus on the revenue and assume that the profits will be consistent. They primarily advice the companies to look into the profit pool. The structure of the profit pool is complex dynamics. The pool is found to be deep in certain areas of the value chain. This profit pool is dependent on the product category, distribution channels and geographic markets (Lonsdale and Watson, 2005). The patterns of the profit concentration is found to vary. U-Haul is found to have derived a new source of profit in the consumer truck rentals. The company was able to look beyond the conventional value-chain model and derive its own niche market base. Sometime, firms reposition their values (Cox at al., 2005). The example of IBM can be used to capture the meaning. IBM is found to move along the value chain by development of IT services. The company incorporated the notion of the “cloud” and other market developments. These were found to change over time. The company purchased the PwC Consulting to revamp the existing policies. It can be comprehended from these analysis that positioning of the products is imperative to make sales and to sustain. The companies need to find newer innovative measures to address these consumers. In this paradigm, the notions of the “zones of manoeuvre” need to be considered. This has been detailed in the following section