There was a time when Apple was not doing well. At that time he was not the CEO but he came back to take over his company and turned it again into a powerful company in the world. He had this urge of connecting with the end user and he was very good at it. Though he was a successful man and had seen the best of fame and money in his life but fame and money could not stop the passion he had towards doing something new. He lived by his passion. Products like iPad, iPod, iTunes etc. are his creations. He kept on working on projects for which he was extremely passionate about. Neither he stopped working on his passions nor did he ever give up his dreams.