The assignment aims at studying and analyzing the feasibility and profitability of venturing into the Indian pet care market and also determines the marketing strategies best suited for launching pet food products, initially, for dogs and cats. India, by all respects, has established the fact that it is the ideal target market for launching the pet care products of an international brand. Indian economy is on a growing spree and has shown growth even in critical times of global recession. Social cultural framework works favorably in evolving a positive outlook towards having pets and caring for their health care and maintenance. However, the market for branded pet food and health care products is confined to the urban areas of the country.
The sector has tremendous potential and is growing at a steady rate. It is the right time to launch the product. Marketing decisions like product categories, distribution, promotion etc. are determined after an in depth analysis. The pet care industry is under tapped and there is a lot of scope of growth and market capitalization. Product must be initially made available in trail or small packing so that people readily buy it to try it and then repeat the purchases with larger size packaging. Availability of the product has to be ensured through sound logistic function. Price needs to be highly competitive. Product must be launched through contract manufacturing to leverage the cost optimization benefits and avoidance of high import taxes and frequent bans on imported readymade food products and once the brand is established in the country, the business can be elevated to any other format as per the scenario and strategic suitability.
该任务旨在研究和分析进入印度宠物保健市场的可行性和盈利能力，也决定了营销策略最适合发射的宠物食品，最初，狗和猫。印度，所有的方面，已建立的事实，它是一个国际品牌推出的宠物护理产品的理想目标市场。印度经济在增长，甚至在全球经济衰退的关键时刻表现出生长。社会文化框架的作品毫不逊色于进化的一个积极的态度对待宠物和照顾他们的健康护理和保养。然而，对于品牌的宠物食品和保健品市场仅限于国家的城市地区。
该行业具有巨大的潜力，以稳定的速度增长。它推出的产品在正确的时间。营销决策产品类别，分销，促销等。在深入分析确定后。宠物护理业在挖掘和有一个很大的范围的增长和资本市场。产品必须首先提供线索或小包装，人们很容易买来试试，然后重复购买大包装。产品的可用性可以通过健全的物流功能的保证。价格需要高度竞争。产品必须通过发射合同制造杠杆成本优化效益和高进口税和进口现成的食物产品频繁的禁令一旦品牌在全国建立避税，企业可以提升到任何其他格式按方案和战略适应性。
