代写留学生论文
• Segmentation: Segmentation involves division of the entire market in to various small segments in order to select few of them for targeting the customers of that segment. Segmentation could be on demographic, psychographic, geo demographic etc. (Kotler, 2000). A company could segment the market on the basis of demographic and psychographic behaviour.
• Demographic: The factors involved in demographic segmentation are age, gender, nationality, occupation, social standards etc.
• Psychographic: The factors involved in psychographic segmentation are values and lifestyle. Apple focuses on the consumers that have a rich lifestyle as its products are expensive as compared to others.
• Targeting: After selecting an appropriate segment the next step is to target that market with the help of various strategies like customized marketing, mass marketing, differentiated marketing etc. According to Kotler (2000) Differentiation is the only appropriate strategy in a segmented marketing and developing brand equity is one way to differentiate form competitors.
代写留学生论文
分割：分割涉及整个市场划分到不同的小片段，以选择其中一些针对这部分客户。分割可以在人口统计，心理，地球的人口等等。（科特勒，2000）。一个公司可以对人口和心理行为的基础上，细分市场。
•人口：参与人口细分的因素是年龄，性别，民族，职业，社会标准等。
•心理：参与心理细分的因素的价值观和生活方式。苹果的重点是有丰富的生活方式作为其产品是比较昂贵的其他消费者。
•目标：在选择一个合适的段的下一步是用不同的策略，如定制营销的目标市场，帮助大众营销，差异化营销等。根据科特勒（2000）的分化是在一个分段的营销和品牌权益的发展唯一正确的策略是区分形式竞争者的一种方法。
