Ghostblasters business利用“地质学”一词来指代他们在实践中所遵循的科学，并声称Ghostblasters的员工在地质学方面受过良好的训练。然而在现实中，“地质主义”这个术语根本不是一个科学术语，它是由地质主义的创始人编造出来的，目的是让人们听起来更真实、更科学(Myers, 2010)。
Even with high claims of being scientific in its operations, the Ghostblasters organisation employs heavy vagueness in its marketing methods of promoting their services. Such vagueness can be seen from the following examples:
Ghostblasters business makes use of the term ‘Geistologism’ to refer to the science they follow in their practice and also make the claim that Ghostblasters employees are well-trained in the science of Geistologism. While in reality, the term Geistologism is not a scientific term at all and is a made up term by the founder of Geistologism as a way of making the business sound more authentic and scientific to people (Myers, 2010).
According to Evan Kneezer, Ghostblasters have access to self-invented special readers known as Ectoplasm Reader. Further claims by Ghostblasters suggest that the business itself is more capable of handling and understanding the Ectoplasm readings as being the pioneers in the pseudo-science of Giestologism. As mentioned before, Gestologism is not a scientific term at all. Therefore, in all essence, this claim of Ghostblasters about Ectoplasm Reader is merely an extension of their first vague claim about Giestologism.
The marketing strategy of Ghostblasters makes it very clear that the target consumer base of its business practices includes elderly people who have firm belief in superstitions. The business operations conduct its target acquisition in three stages as mentioned below:
Promoting its business practices to target consumers: Ghostblasters uses different marketing tactics which are all targeted for the likeness of elderly people. By engaging with them in this kind of aggressive marketing, the marketing gimmick intends to take advantage of the embedded fear among the elderly people. With its marketing mediums, Ghostblasters organisation encourages the elderly people to call them free just to verify if there really is a ghost.
In the second phase of their business, Ghostblasters ensures to convince the consumers who call them in believing in presence of ghosts. To achieve this goal, Ghostblasters employees attempt to make convincing impression with the use of their scientific looking tools (Libaw, 2016).
Once the Ghostblasters employees convince the customers about the presence of a bad spirit, they offer to get rid of the ghost/demons for a said amount of money in a guaranteed manner.
In this report, the business model of Ghostblasters is examined for their business marketing gimmicks and target consumer base. It is found that Ghostblasters is engaged in extremely aggressive marketing to its target consumer base of elderly people. The business falsely promotes its practices as proven to be scientifically accurate.