代写论文:鬼火施法者的营销策略

代写论文:鬼火施法者的营销策略

尽管Ghostblasters声称自己的运营是科学的,但该组织在推广其服务的营销方法上却存在严重的模糊性。这种模糊性可以从以下例子中看出:

Ghostblasters business利用“地质学”一词来指代他们在实践中所遵循的科学,并声称Ghostblasters的员工在地质学方面受过良好的训练。然而在现实中,“地质主义”这个术语根本不是一个科学术语,它是由地质主义的创始人编造出来的,目的是让人们听起来更真实、更科学(Myers, 2010)。

根据埃文·尼泽的说法,鬼爆者可以使用自己发明的特殊读卡器,即外质读卡器。鬼爆者的进一步声明表明,企业本身更有能力处理和理解外质读数,因为它是生殖科学伪科学的先驱。如前所述,手势学根本不是一个科学术语。因此,从本质上讲,这些幽灵爆破者关于外质读者的说法,只不过是他们对创世论的第一个模糊说法的延伸。

目标消费者

鬼火施法者的营销策略非常清楚地表明,其商业行为的目标消费者群体包括坚定信仰迷信的老年人。业务运作分三个阶段进行目标收购:

向目标消费者推广其商业实践:Ghostblasters使用不同的营销策略,都是针对老年人的形象。通过让他们参与这种激进的营销,这种营销手法意在利用老年人内心深处的恐惧。Ghostblasters组织利用其营销媒介,鼓励老年人拨打“免费电话”,以确认是否真的有鬼。

在他们业务的第二阶段,鬼吹风机确保说服打电话给他们的消费者相信鬼魂的存在。为了实现这一目标,Ghostblasters的员工试图利用他们的科学外观工具给人留下令人信服的印象(Libaw, 2016)。

一旦幽灵爆破师的员工让顾客相信有一个坏的灵魂存在,他们就会以一种有保证的方式提供一定数量的钱来摆脱鬼魂/恶魔。

在这份报告中,我们将研究鬼火施法者的商业模式,以了解他们的商业营销策略和目标客户群。研究发现,Ghostblasters对其目标客户群——老年人进行了极其积极的营销活动。该企业错误地宣传其实践,并被证明是科学准确的。


代写论文 :鬼火施法者的营销策略

Even with high claims of being scientific in its operations, the Ghostblasters organisation employs heavy vagueness in its marketing methods of promoting their services. Such vagueness can be seen from the following examples:
Ghostblasters business makes use of the term ‘Geistologism’ to refer to the science they follow in their practice and also make the claim that Ghostblasters employees are well-trained in the science of Geistologism. While in reality, the term Geistologism is not a scientific term at all and is a made up term by the founder of Geistologism as a way of making the business sound more authentic and scientific to people (Myers, 2010).
According to Evan Kneezer, Ghostblasters have access to self-invented special readers known as Ectoplasm Reader. Further claims by Ghostblasters suggest that the business itself is more capable of handling and understanding the Ectoplasm readings as being the pioneers in the pseudo-science of Giestologism. As mentioned before, Gestologism is not a scientific term at all. Therefore, in all essence, this claim of Ghostblasters about Ectoplasm Reader is merely an extension of their first vague claim about Giestologism.
Target consumers
The marketing strategy of Ghostblasters makes it very clear that the target consumer base of its business practices includes elderly people who have firm belief in superstitions. The business operations conduct its target acquisition in three stages as mentioned below:
Promoting its business practices to target consumers: Ghostblasters uses different marketing tactics which are all targeted for the likeness of elderly people. By engaging with them in this kind of aggressive marketing, the marketing gimmick intends to take advantage of the embedded fear among the elderly people. With its marketing mediums, Ghostblasters organisation encourages the elderly people to call them free just to verify if there really is a ghost.
In the second phase of their business, Ghostblasters ensures to convince the consumers who call them in believing in presence of ghosts. To achieve this goal, Ghostblasters employees attempt to make convincing impression with the use of their scientific looking tools (Libaw, 2016).
Once the Ghostblasters employees convince the customers about the presence of a bad spirit, they offer to get rid of the ghost/demons for a said amount of money in a guaranteed manner.
In this report, the business model of Ghostblasters is examined for their business marketing gimmicks and target consumer base. It is found that Ghostblasters is engaged in extremely aggressive marketing to its target consumer base of elderly people. The business falsely promotes its practices as proven to be scientifically accurate.

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