本篇代寫論文-婚禮策劃講了在新西蘭，通常在婚後會舉行盛大的招待會或雞尾酒會。企業可以關注的部分是培訓那些有志於成爲婚禮策劃者或活動組織者的人。這些培訓課程將包括禮儀、活動管理、個性發展和其他處理不同類型活動所需的技能培訓。本篇代寫論文文章由新西蘭第一論文 Assignment First輔導網整理，供大家參考閱讀。
Identification of market opportunities
In New Zealand, generally after the marriage, there are receptions or cocktails which happen on a grand scale. The segment that can be looked at by the business would be training the people who are aspiring to become wedding planners or event organizers. These training sessions will have the trainings for etiquettes, event managing, personalitydevelopment and other needed skills for handling the different kinds of events (Gaines, 2012). Looking at the growth and development of this industry in New Zealand, marketing analysis has been done which has been shown below:
(Kempf and Kreuzberg, 2016)
Customer Analysis
Since the marriages are multi-billion-dollar businesses, therefore people who are involved in the ceremonies fall in the category of potential clients (Feather, 2011). Thus, the targeted market would be of bride, groom, and their family members who want to plan the wedding as a great event. There are certain buildings in New Zealand which are great potential places for such events. The people make arrangements for other events as if marriage anniversary is, birthday parties, get-together etc. It is expected that many people from Australia would travel for having a distant wedding. Another segment of customers will be people who want to get everything from one-stop marriage shop like packing material, honeymoon package, dress for every occasion and return gifts for guests.
Part B: Implementation
Objectives
It is expected that the marketing strategy followed by this wedding consultancy will have advantage of offering the ethnic services to customers, and therefore, it would be one of its kinds. There will not be booths at the bridal fears or different shopping malls so that people can know about this kind of service. MHT will make use of various kind of advertise men’s rather than keeping all its finances in single category of advertising. These advertisements would be published or spread by use of websites, blogging, mobile phones, paper click, networking sites, brochures and other printed media. The main attraction for the customers would be that this is one kind of service that provides with all ranges of services which are required during an event and the clients do not need to wander around for anything (Bangs, 2014).
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