差异化:差异化可以解释为业务层面战略的形式，涵盖与业务相关的整体竞争主题。弗雷明汉葡萄酒需要将其提供给客户的葡萄酒产品进行差异化，从而在客户中产生品牌忠诚度。这是一种有效的策略，可以提高弗雷明汉葡萄酒的性能和其运营的有效性(Gilinsky et al.， 2015)。
直接沟通:由于企业与客户之间缺乏沟通，产生了影响企业的隔阂。弗雷明汉葡萄酒应该使用这种策略，通过使用不同的沟通媒介与客户沟通。沟通是一个重要的方面，它有助于在业务的不同涉众之间进行更好的沟通。弗雷明汉葡萄酒可以通过反馈、调查和广告与利益相关者进行沟通(Gilinsky et al.， 2015)。
Framingham Wines need to adopt different strategies to achieve the objectives of the business. These strategies aim at the resolving process of the strategic issues or problems faced by Framingham Wines. These strategies adopted by Framingham Wines are as follows:
Internationalisation: Internationalisation can be explained as the form of global level strategy which aims at expansion of the area of operation of the business so as to enhance the performance of the business. Framingham Wines need to analyse the market conditions and make necessary arrangements required for the purpose of expansion of the area of operation of Framingham Wines .
Differentiation: Differentiation can be explained as the form of business level strategy which covers the overall competitive theme related to the business. Framingham Wines need to differentiate the wine products offered by it to its customers so as to generate brand loyalty among the customers. It can be an effective strategy which can lead to improvement in the performance of Framingham Wines and effectiveness in its operations (Gilinsky et al., 2015).
Social media marketing: Social media is one of the most common tools used by the businesses to promote their products and services and communicate with the customers. Framingham Wines can use this form of strategy for the betterment of the business by advertising its product on the social media platforms as the social media platforms are used by large number of people in the world, as it is the most cost effective and time effective method for communication and advertisement or promotion of the product.
Direct communication:due to the lack of communication between the business and the customers, a gap is created which affects the business. Framingham Wines should use this strategy to communicate with the customers by using different mediums of communication. Communication is an important aspect which helps in better communication between the different stakeholders of the business. Framingham Wines can communicate with the stakeholders with the help of feedbacks, surveys and advertisements (Gilinsky et al., 2015).