本篇代寫論文 價格-品牌與品牌知識產權講了在品牌提供的所有品類中，消費者品牌認知度最高的品類是名牌手袋。每一件設計師設計的包都是由高質量的材料或工匠手工縫製而成。這些品質的交付，加上品牌的形象與貢獻溢價和精細的工藝，如客戶所希望的。此外，LV通過選擇性的分銷渠道開始銷售產品。這一策略幫助品牌保持產品所提供的排他性範圍，吸引高端市場平臺的客戶，通過使用品牌產品象徵着時尚、優雅和財富的地位，顯示出他們與大衆不同的意願。本篇代寫論文 價格文章由新西蘭第一論文 Assignment First輔導網整理，供大家參考閱讀。
Brand and the Brand Knowledge Equity Process Triangle
Out of all of the categories provided by the brand, the category of product accounted for maximum brand awareness among customers is towards designer handbags. Each and every single piece of designer bags is made from material of high quality or certain hand- stitched designs presented by craftsman. These qualities delivered by the brand adds up to its imagery with the contribution of premium prices and fine workmanship as desired by the customers. In addition, LV initiates the sale of products by selective channels of distribution. The strategy helps the brand in maintaining scope for exclusivity surrounded by the offerings of product, for appealing customers of high- end market platform showing willingness in their differentiation out of their masses by the use of branded product as symbolizing the status of style, elegance, and wealth. In addition, the brand has been establishing its imagery by offering bespoke services like the personally engraved service over pieces of hand luggage. By the offer of choices to customers for customizing and personalizing certain categories of fashion leather products, there is an effective boosting of brand appeal among the key customers who show willingness in the differentiation of leather products for perceiving their personal preferences and tastes. The brand performance of LV provides a demonstration of its durability and reliability, while customers have well recognition of its stylish and well- designed products.
Recommendations to Management to Improve Brand Performance
The brand imagery of LV can be further enhanced by showing commitment towards a number of social causes and environment programs along with stronger values perceiving Corporate Social Responsibilities. This will establish a sense of goodness among customers who are eco- friendly, about the purchases of product from a business maintaining ecological conscience.
In addition, the company needs to reconsider its strategic implementation in the online shopping experience of LV. There must be an implementation of financial investment, dedicated resources, thorough planning, creative vision, and research and development. There is a need for enhancing the scope of current creativity with a platform well designed, developed and implemented.
According to the competitive grid framework placed in the above section of the report, it can be stated that there is huge significance of concentrating on all of the areas provided. It can be stated that the marketing strategies of LV have been providing it with a significant scope of competitive edge. These strategies are inclusive of its partnership and good relations with creative designers such as Marc Jacob, who can be considered as the key of the brand to expand the designs of LV. This partnership has been enhancing the exclusive collections of the brand. Other addition strategies are inclusive of new efforts of promotion and online sale by the utilization of YouTube video in order to capture the brand experience of LV.