本篇代写论文-捷星航空公司的运营讲了捷星主要在澳大利亚运营(Chen & Pawlikowski, 2015)。因此，他们被发现是来自全国各地的飞行员。公司业务遍及全国50多个国家。在这种模式下，他们需要衡量每个领域的竞争，并提供无形的服务来提高品牌价值。本篇代写论文文章由新西兰第一论文 Assignment First辅导网整理，供大家参考阅读。
Geographic segmentation is the reference as to where the companies need to focus on business. Jetstar essentially operates in Australian nation (Chen & Pawlikowski, 2015). Hence, they are found to be the fliers from all over the nation. The company has presence all over the nation and in over 50 countries. In this paradigm, they need to gauge the competition in each area and provide intangible services to increase the brand appreciation.
Psychographic Segmentation:
The company needs to understand that the average traveller is looking for a good deal. In this they do not expect the services to go beyond basic travelling. The company needs to change its operational process to ensure that there is cohesive flow of operations (Kotler, 2012).
Behavioural Segmentation:
The people are found to travel on two facets. It is for vacation, leisure or for business purpose. The company needs to increase the service deliverable for the frequent travellers to ensure that the loyalty card consumers are serviced with more intangible services (Reichheld, 1994). They need to ensure that these groups of people do not shift the loyalty towards other airlines. The company must make the people feel welcome in the process (Kotler, 2012).
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