代寫：蘋果公司的戰略增長和市場開發
蘋果公司的一般戰略包括市場開發。通過市場開發，他們可以發現他們關註新客戶或利用老客戶的業務領域。例如，蘋果推出Apple watch是為了搶占智能手表市場。在這裏，不僅是精通科技的年輕一代，而且使用蘋果產品的消費者也可以成為蘋果的目標消費者。
蘋果年度增長:
蘋果公司的戰略增長可以分為五個不同的階段，在這五個階段中，蘋果公司運用了不同的市場策略來保證市場的增長:
1976-84年:1976年，蘋果公司以1300美元起家，1982財政年度，蘋果公司以5.833億美元驚人的增長。從最初的成長開始，蘋果一直致力於其通用營銷策略的功能設計和技術實現(Pretorius, 2008)。當時，蘋果專註於教育軟件和電腦。然而，當IBM在1983年帶著他們的“開放系統”進入市場時，蘋果公司再次將他們的營銷策略改為“用戶友好系統”，並推出了Macintosh interphase。
1985年至1997年:史蒂夫·喬布斯接替百事可樂公司的約翰·斯卡利，整合營銷策略，將蘋果推向全球。麥金托什的銷售創造了市場需求，收入從1987年的19億美元躍升至27億美元，增幅達40%。上世紀90年代，蘋果證明了自己是最大的個人電腦銷售商，但Windows推出的新系統具備了蘋果所有的關鍵功能，並成為其主要競爭對手。然後對於蘋果來說，隨著競爭對手開始主導市場，它需要發現新的商業領域的前景。因此，首席執行官被迫更換。
Market development is included to the generic strategies of Apple Inc. Through market development they use to discover the area of business where they focus on new customers or they can utilize old satisfied customers. For example, Apple has launched Apple wrist watch to acquire the market of smart watches. Here, not only new tech savvy youth generation but also the customers who are using apple products could be targeted consumers for Apple.
Year wise growth of Apple:
The strategic growth of Apple can be segregated in five different stages where various kinds of market strategies have been applied to ensure market growth:
1976-84: Being started with $1300 in 1976, Apple had taken a surprising growth within fiscal year 1982 with $583.3 million. From the initial growth of Apple is still being dedicated to their generic marketing strategy of designing and technical implementation of features (Pretorius, 2008). At that time, Apple was focused to educational software’s and computers. However, when IBM came into the market in 1983 with their ‘open system’, Apple again changed their marketing policy to ‘user friendly system’ and they have launched Macintosh interphase.
1985-97: Steve Jobs replaces John Sculley from Pepsi co. to integrate the marketing strategies what will to expand Apple worldwide. The sales of Makintosh generated market demand and the revenue jumped 40 percent from 1.9 to 2.7 billion in 1987. In 1990s, Apple has proved themselves as the maximum seller of personal computers but Windows launched the new system with all given key features of Apple and became its prime competitor. Then for Apple, it was needed to discover the new prospect of business area as the competitors started to dominate the market. So the CEO has forcefully been changed.
代寫 ：蘋果公司的戰略增長和市場開發
1998年至2001年:喬布斯再次領導公司，推遲了各種最不重要的項目。他們專註於局域網技術的改進和無線網絡，這將是下一代的趨勢。喬布斯開設蘋果專賣店是為了將業務分散開來，從而使分銷過程更加順暢(Sadler, 2003)。通過推出iPod，蘋果公司終於進入了新的業務領域。
2002-2006年:在此期間，喬布斯專註於產品的實施。他們對麥金托什進行了改進，推出了64位處理器的iMac，這是市場的需求，能夠執行多任務。
蘋果公司開始通過149家蘋果專賣店在歐洲和加拿大拓展業務。2006年，喬布斯與英特爾結成戰略聯盟，以實現技術產量最大化。今年，他們又重新設計了MacBook，推出了MacBook pro。IPod通過在全球銷售3000萬件產品而成為音樂世界的驅動力。蘋果也啟動了版權法律程序。
2007年至今:2007年從蘋果電腦轉型為蘋果公司，開始專註於手機業務。他們允許ITunes和App Store上的外包項目。2009年，蘋果公司獲得了12.1億美元的利潤率。即使在沒有工作的情況下，他們仍然繼續電子技術的創新，最終在2009年，電子技術在1989年之後再次主導windows的銷售和收入(Lusensky, 2014)。在這個時代，蘋果進入了移動平板設備領域，推出了iPad。通過這種不斷變化的通用營銷策略，蘋果成為世界上最有價值的電子品牌之一。
1998-2001: Jobs again came to lead the business by postponing various projects what was least important. They focused on LAN technologies improvement and wireless networks which was going to be trend of next generation. Jobs started apple stores to spread out the business what makes the distribution process smooth (Sadler, 2003). Apple finally has been driven to new area of business by launching iPod.
2002-2006: In this time period Jobs focused to implement the product. They modified mackintosh and introduced iMac with 64 bit processor what was a demand of market and can able to perform multitask.
Apple started to expand their business in Europe and Canada through 149 Apple stores. In 2006 Jobs came into a strategic alliance with Intel to generate maximum technical production. In this year itself again they redesigned MacBook to launch MacBook pro. IPod became the driver of music world by 30 million selling product worldwide. Apple started copyright legal procedures also.
2007- present: They have changed the formation of company from Apple computer to Apple Inc in 2007 and started to focus on mobile phones. They allowed the outsourced items on ITunes and App Store. In 2009 Apple secures a profit margin of $1.21billion. Even in absence of Jobs they have continued the innovation of electronic technologies and finally in 2009 it dominated windows in terms of sales and revenue once again after 1989 (Lusensky, 2014). In this era, Apple stepped into the area of mobile tablet devices and they introduced iPad. Through this continuous changing of generic marketing strategies, Apple became one of the most valuable electronic brands throughout the world.
