Sustainability and ethics have been facing the challenge of meeting the standards on the hospitality industry. It has been identified as one of the major business problems facing the hospitality industry. Since, there are a number of regulations bring set up with terms to sustainability, it is believed that identifying the related norms and ideologies would serve a good purpose. Thus, the reasons behind differences in sustainability measures and the ethical issues have been analysed in context to hospitality sector and discussed further in the report.
The Brundtland report published in the 1980s was the first when the term “sustainable development” was used. As highlighted by McManus (2013), the term was restricted to certain industries but now the tourism industry has also started following this concept. The concept became popular as everyone understood that one needs to develop with the nature and not by tarnishing it. Thus, all old and new set ups work on the basis of sustainable development.
Then, there are some basic ethics that any industry needs to work on, to be a success. Ethics include being trustworthy, respecting each other, being accountable and staying fair in the work that one does . Hence, it can be said that sustainable development and ethics are two very important features in today’s time for the growth of any organisation. Hospitality industry is one such industry that directly deals with people and its reputation is also based on the feedback given by the customers. Therefore, this industry needs to give the utmost importance to the way they pursue their business. Each step of each day may add up or subtract the goodwill of the company. Sustainable development and ethics of the organisation are key factors to stay in competition in the 21st century.