本篇代寫-社交媒體戰略講了與客戶的持續參與和社區意識的產生可以極大地提高客戶基礎內的客戶保留率。從這個角度來看，社交媒體爲酒店提供了一個機會窗口，讓酒店圍繞自己的品牌創造一種嗡嗡作響的感覺，同時保持與客戶的持續對話。本篇代寫文章由新西蘭第一論文 Assignment First輔導網整理，供大家參考閱讀。
Ongoing engagement with customer
Consistent engagement with customers and generation of a community sense can improve substantially the retention rates of customers within the base of customer. Social media from this perspective helps in providing a window of opportunity for hotels to create a buzzing sense around their brands along with maintaining an ongoing dialoguing with their customers. For example, platforms of social media such as Facebook can be utilized for sponsoring contests such as Week’s best photo. Techniques of gamification further can help in increasing involvement of users through a competitive excitement being offered at lesser business cost. This is because the prizes being given are only given to those winning instead of offers being disseminated to the whole base of customers. For example, considering the Hyatt Hotel loyalty program with preference of guests in the hotel (Kim et al., 2015). The company has considered to partner itself with mobile application organizations based on location for awarding the members loyalty program. This is done by awarding those who are checking in through Foursquare with points, which can be utilized for gaining several privileges from free stay at night to upgrades in the rooms (Cusick, 2014). Each month, moreover, users having maximum check-ins with this hotel could be anointed as the mayor of the hotel group and they were also interviewed over the landing page of SPG specials. The duties at this position included simply to share tips of travelling with fellow traveling men throughout the world. The Best Western group of hotels is another example with its campaign, namely, Be a travel hero (De Rosario et al., 2013). This campaign was first started in the year 2012 with the campaign premised over the notion that most travellers within businesses feel a guilt sense when they are over the road and not near their close ones. The key objective lies in transforming that guild feeling into those of heroic sense. Members with rewards have the ability to build their family based dream vacation either on Facebook or on any other platform of social media (Kim, Lim and Brymer et al., 2015). They are further invited to join for an opportunity to win a vacation of their dream. This campaign was a huge success causing an increase in sales for the company by 20 percent and this kept growing. It also helped the hotel to obtain many likes on its page of Facebook within a short speculative period.
Marketing through Just in Time: There are some of the most innovative social media applications in the industry of hotel employing thinking of Code Halo at the social and mobile channel intersection. Applications based on location such as at Foursquare are used widely within the marketing industry to customers in a way which is relevant directly to their present needs. For example, when the users of Foursquare used this, they were very much pleased by the way in which the company is taking care of their needs (Kwok et al., 2013). Tools such as Lobby Friend allow businesses to utilize combination of technologies based on social outlook at geolocation outlook. The mobile application for Lobby Friend allows the guests in hotels to stay connected with others that stay within the same hotel along with the employees of the hotel. This can be completely advantageous for travellers travelling for business purposes as they can connect instantly with other attendees (Cabiddu et al., 2014). Staff members in hotels can further make offers on-the spot to the guests who have such an application.