Products and brands
Products and brands are usually different things. Products are particular goods and services. Brands are specific named products that are often recognized by consumers. Over time, brands can help to deliver important messages about goods or services. By looking at BP’s products and brands we can better understand how effective marketing is crucial to the long-term development and success of a company.
BP Global’s marketing strategies focuses quality portfolio management, integrating market opportunities, strategic differentiation between age groups, efficient positions and accessing available market growth in emerging markets. The objective and aim of BP Global is always to make necessary changes in quality and distribution system to improve performance by means of focusing on safety, reliable resources, and compliant operation, restoring or recovering missing ROI and delivering sustainable competitive returns on investment and Cash flows.