Products and brands
Products and brands are usually different things. Products are particular goods and services. Brands are specific named products that are often recognized by consumers. Over time, brands can help to deliver important messages about goods or services. By looking at BP’s products and brands we can better understand how effective marketing is crucial to the long-term development and success of a company.
Marketing
BP Global’s marketing strategies focuses quality portfolio management, integrating market opportunities, strategic differentiation between age groups, efficient positions and accessing available market growth in emerging markets. The objective and aim of BP Global is always to make necessary changes in quality and distribution system to improve performance by means of focusing on safety, reliable resources, and compliant operation, restoring or recovering missing ROI and delivering sustainable competitive returns on investment and Cash flows.
产品和品牌
产品和品牌通常是不同的东西。经营范围是货物和服务。品牌的具体命名的产品往往是消费者的认可。随着时间的推移，品牌可以帮助提供重要信息有关的商品或服务。看英国石油公司的产品和品牌，我们可以更好地了解如何有效的营销是至关重要的长期发展和成功的公司。
营销
全球营销战略的重点公司质量管理，整合市场机会，战略分化之间的年龄组，高效的位置和访问现有的市场增长的新兴市场。目的和目标血压全球总是作出必要的变更，质量和分布系统来提高性能，通过重点安全，可靠的资源，和标准的运作，恢复或恢复丢失的投资回报率，并提供可持续竞争力的投资收益和现金流。
