代写thesis 品牌营销

代写thesis
服装制造商可能会出售其产品在其自己的品牌,一个品牌,它已经从另一家公司许可,或零售客户的私人标签。制造商,自有品牌制造不仅提供了一个额外的收入来源,但也允许其工厂运行更大的容量,从而减少自己的品牌产品的单位生产成本。此外,由于制造商没有支持自有品牌商品的营销,这样的项目可以一样有利可图的品牌产品。日益多样化的操作意味着角色的服装制造商,零售商,品牌经理,被许可人继续重叠和模糊。(纽曼,2003)
代写thesis
An apparel manufacturer may sell its products under its own brand name, a brand name that it has licensed from another company, or a retail customer’s private label. For a manufacturer, private-label manufacturing not only provides an additional source of revenue, but also allows its plants to run at greater capacity, thus reducing the per-unit production costs of its own branded goods. Moreover, since the manufacturer does not have to support the marketing of private-label goods, such items can be almost as profitable as branded products. The increasing diversification of operations means that the roles of apparel manufacturer, retailer, brand manager, and licensee continue to overlap and blur. (Neuman, 2003)