本篇代写英文论文-Maltra食品讲了宏观环境包括政治、社会、经济和技术因素。这些因素都以各自的方式影响着可可市场和Maltra食品。澳大利亚的政治形势影响着劳动法、工会、劳动力和政府的生产和销售政策。社会因素包括消费的新趋势，这也是经济条件的影响，如经济衰退影响收入，从而影响消费模式。技术带来了新的销售方式，这对Maltra的业务是一个威胁。本篇代写英文论文文章由新西兰第一论文 Assignment First辅导网整理，供大家参考阅读。
The macro environment comprises of the political, social, economic and technological factors. Each of these factors influences the cocoa market and Maltra Foods in their own way. The political situation in Australia influences the labour laws, the unions, the workforce and the governmental policies of production and selling. The social factors include the new trends in consumption which is also an impact of the economic conditions, like the recession affects income and thus the spending patterns. Technology brings about new forms of selling which is a threat to the business of Maltra.
MARKET SEGMENTATION
Market segmentation strategies are related to the marketing efforts of an organization, where in the broad market the business is divided into sets and sub-sets of customers, countries, businesses and similar ones that seem to have common interests, needs and priorities. Accordingly, the strategies that are required to target these groups are defined. The purpose of market segmentation is to categorise the consumers and then define the target group of customers, their characteristics and then gathering the required data for elements required to achieve the marketing objectives of the business.
Some businesses may develop products through a homogeneous approach while some others may use segmented approaches that depend on the product line, specific products and attributes of the segment targeted. Markets may thus be segmented geographically, i.e. according to the nation, state or city, demographically, i.e. on the basis of variables like gender, age, occupation, relation and so on. Behavioural, psychographic, cultural and occasional segmentation are the other types and are based on the situation the appropriate type of segmentation is applied (Sood and Pattinson, 2012). Many times multi-segmentation is also applied which imply that a segmented population may be further classified on other bases. Like if a business chooses to market to the female students of a particular city, the population is said to have been geographically and then demographically segmented.
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