本篇代写-营销传播计划讲了营销传播对于企业组织来说是最重要的。快餐连锁店Testte以其三明治而闻名，但该公司由于缺乏与顾客的沟通而没有发展。在这种情况下，公司需要一个有效的营销计划和有效的营销传播策略，以帮助建立有效的客户，这是能够实现所需的增长为公司。为了在竞争激烈的市场中生存下去，公司必须制定有效的营销策略。本篇代写文章由新西兰第一论文 Assignment First辅导网整理，供大家参考阅读。
Recognition of marketing communication issues
The company is lacking effective communication with its customers as well as the society. The company does not maintain any database of its customers, so there is not any scope to build customer relationship which is one of the most important aspects of the business. The company does not collect the feedback from the customers and public. The lacking of information gathering is seen as the feedback process is not properly conducted (Finne and Grönroos, 2009). Hence, the company failed to produce products as per the demand in the market, futile in applying effective pricing strategy as well as to promote the product in appropriate places to catch the eye of the customers. It does not conduct any STP analysis and for this reason the company is not able to target the potential customers. The company is also unable to place the products in the mind of the targeted customers.
Task 2
Overview of the designed marketing communication plan and campaign
The initial plan is the company initially disseminate an advertisement about its promotional plan, and huge discount offer in the surrounding communities by using hoardings, banners along with print and social media. Afterward, the company will collect personal information from the customers, which enabled of building the database of the customers. The customers wish for discount for which they have to fill a feedback form that contains their information (Finne and Grönroos, 2017). This database aids in recognizing customers’ perception, their need and demand as well as the personal information of the customer’s assist in informing them personally about the promotional plan, and special discount offer of the company. It is enabled of building effective customers relationship.
Conclusion
The marketing communication is the most important for the business organizations. The fast food joint Testte is famous for its sandwiches, but the company is not growing because of its lack of communication with its customers. In this situation, the company needs an effective marketing plan along with efficient marketing communication strategies that assist in establishing effective with its customers, which is enabled of accomplishing required growth for the company. The company has to develop effective marketing strategies in order to ensure its survival in the competitive market.
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