The topic of this dissertation is to establish strong brand awareness for a popular Taiwanese drink to the people of Ireland. The thesis will deal about the ways to celebrate the Taiwanese culture and sell this popular drink to the people of Ireland. Fundamentally to establish the brand image certain factors need to be considered. It is the potential of the need of the product, analysis of the target market, feasibility of the operation and analysis of the supply chain of the product. The macroscopic and the micro scope factors should be analysed for establishing the feasibility of the sales of the product. There is a need to analyse the complex unique dynamics and include all the stakeholders involved to create a brand management that will be a profitable venture.
The brand awareness of Chinese drinks is relatively lower in Ireland. Ireland is a cosmopolitan nation that is welcoming of the newer trends. There are large groups of people who are willing to try out newer beverages and learn about the different cultures across the spectrum. The company that wants to promote the drink should promote it as a fun drink from a different culture . During the implementation it is very important to understand that this process of creation of a brand image is a very difficult process. There is intense local competition, global competition and trade barriers that the companies need to address . In this analysis the ways in which the brand can be built in the current times, the story of the issues and the countermeasures that can be taken for the development for the brand in Ireland have been provided. It is important for the brand to develop as a brand that is sustainable and healthy.