Another important implementation is the pricing. The pricing will be lower in comparison to the leading competitors. The price of the T shirt, shoes and caps has been done after the complete analysis of the cost involved. The company will concentrate less on profits and more on increasing the reputation of the company in the national market. The prices for the online sale will be further reduced because there will be an additional margin in this case. There will be control on prices by the management. There will be regular monitoring of the different outlets both online and offline so as to ensure that the customers get the products at the correct price. This will help in having an effective control on the prices. Promotion is one of the most important things which are required to have the proper control. In order to implement the promotion in the proper manner, the company will require hiring a celebrity and a kid. An advertisement will be created which would both be informative and entertaining. The advertisement will be developed such that it will stay in the minds of the people for the longer time. The people will wish to buy the product after watching the ad.
Also, the events conducted in the different schools will also help in the advertisement of the company. In order to do the same, the marketing team will meet the heads of different schools for a small interaction session with the students. Here the marketing team will make the kids aware about the product and its benefits so that the kids wish to buy this product. In order to do the promotion through the internet, the websites which are mostly opened in New Zealand will be largely contacted. They will be asked for the advertisements and the articles. In addition to this, the company will be maintaining its own blog, where the product specifications will be provided, the ratings from some of the customers who would have used the product will be given and other important things will also provide. In addition to this, some of the best bloggers in the world will be asked to write some review for the products on the basis of their stature. Thus, with the help of these strategies the advertisements can be successfully compiled.