在苏联，裤子是西方生活方式的象征。1957年，世界青年和学生节期间，苏联爆发了“裤子热”。根据1961年的俄罗斯物质词典，裤子最初被暗指为“工人制服”。20世纪50年代中期，苏联国民第一次接触到牛仔布，牛仔布是一种用来做裤子的材料。裤子在苏联的引入开启了裤子热新的官方篇章，随后莫斯科组织了一个世界学生和青年节。这是一个转折点，当时苏联的一切都颠倒过来了，现在裤子被认为是社会形象的服装。牛仔裤在终极社交圈中形成了一个微妙的自主循环(Calic, Neutatz， &Obertreis, 2011)。
It had positive as well as negative influence because politically it was not accepted by them but the youth were eager to wear jeans that why jean production was a good thing for them.
For a Soviet individual, pants, which initially showed up in the nation in the 1950s, were not simply garments. They were an image of opportunity and achievement. Individuals spared cash to purchase jeans, made a huge effort to change them in impersonation of Western brands, and even went to jail for trafficking jeans.
In the Soviet Union, pants were the image of the Western lifestyle. The “pants fever” in the USSR began 1957, amid the World Festival of Youth and Students. As indicated by a 1961 Russian material lexicon, pants were at first alluded to as a “laborer’s uniform”. In the mid of 1950’s the Soviet nationals were the first people who were introduced with denim a material which was intended to be used for pants. The introduction of pants in USSR started a new and official chapter of pants fever which was followed by the Moscow when they organized a World Festival of Students and Youth. This was a point of change when everything in USSR changed upside down and now pants were considered a garment of an image in society. Jeans made a delicate autonomic circle inside ultimate social circles (Calic, Neutatz, &Obertreis, 2011).
The talk of the socialist administrations in Eastern Europe additionally added to the picture of pants in the late 1950s and 1960s as an image of the West. Much of the time, individuals were seen wearing jeans and were abused by the powers and/or avoided from society. This perspective influenced a somewhat moderate yet clear change in the part of outside attributes recognizing society of the adolescent, which could express its feedback of the administration in the 1960s through the help of dress. Outward appearances lost their political essentialness, when the powers started to misuse the images of dissent. On the other hand, the way that the wearing of pants was acknowledged did not in the least imply that they could be worn all over the place by then (Voĭnovich, 1986).