This communication style is used in organizations as well for the purpose of discussing and making it a gossip area on the social networking sites. Negative impacts drawn by the use of social networking communication are numerous and are becoming cyber crimes in today’s world. Out of seven every one child is harassed on the internet through the use of social networking sites along with sexually abused. This bullying is present in schools, colleges, universities and work places for individual materialistic and cunning purposes. Virtual communication has become a major and root cause for all the external pressures and anxiety issue on the individuals. The main use of the social networking sites in the beginning was to communicate with each other and with people who are far from you that can only be reached by using these social networking sites. These sites provide people with more opportunities to find people that share common things with them. Therefore, with the help of social network, people extended their range of making more friends. How has this different way of communication changed young people’s life.
Three scholars name Nicole, Charles and Cliff’s did a research engaging in examining the college students’ practice and use of social network site in relationship with the generation and maintenance of social capital.