公司的社会责任行为

公司的社会责任行为
回收:
星巴克被授予“国家回收联合回收奖”在2005年。2007年,25亿杯,只买了其中10%是可回收的。剩下的10%的塑料涂层杯可以防止它们被回收。星巴克正在努力找出新方法为了增加可回收的百分比杯到2015年的100%。大部分的商店没有配备回收垃圾箱,然而这在过去的两年里已经发生了改变。他们还鼓励客户使用可回收的杯子,给他们一个10分折扣自带可重复使用的杯子。
公平贸易:
该公司发起了一个全新的系列产品在2000年。FTC“公平贸易咖啡”成立以来,他们已经做出了巨大的贡献的家庭农民的帮助下增加FTC饮用咖啡。联邦贸易委员会过程也有助于产生消费者意识同样的问题。星巴克的咖啡支付超过市场价格通过农民购买。公司平均每磅1.5美元的损失。星巴克是愿意承受损失只是为了家庭的幸福和发展农民的显示了他们的态度和对人类文明的贡献。
精神水:
星巴克收购品牌命名为“精神”在2003年。民族精神是一个品牌的瓶装水。精神有任务在发达地区提供干净的水。每个瓶子贡献10%的价格卖给清洁水的基金项目。即使在产品的标签是提到“帮助儿童获得干净的水”。星巴克获得了品牌,帮助品牌成长和实现其使命的改良人性。
公司的社会责任行为
Recycling:
Starbucks was awarded the “National Recycling Coalition Recycling Award” in the year 2005. In 2007, out of the 2.5 billion cups that were bought only 10% of them were not recyclable. The plastic coating of the remaining 10% cups prevents them from being recycled. Starbucks is striving to find out new way in order to increase the percentage of recyclable cups to 100% by the year 2015. Most of the stores were not equipped with the recycle bins; however this has changed in the past two years. They encourage the customers also to use recyclable cups by offering them a 10 cent discount on bringing their own reusable cups.
Fair Trade:
The company initiated a completely new line of products in the year 2000. Since launching FTC “Fair Trade Coffee”, they have made a huge contribution to the families of the farmers with the help of the increasing FTC coffee consumption. The FTC process has also helped in generating consumer awareness regarding the same issue. Starbucks pay more than the market price for the coffee that it buys through the farmers. On an average the company suffers a $1.5 loss per pound. Starbucks is willing to suffer the loss just for the sake of the well being and the development of the families of the farmers which shows their attitude and contribution towards the humanity.
Ethos Water:
Starbucks acquired a brand named “Ethos” in the year 2003. Ethos is a brand of water bottles. Ethos has a mission to provide clean water in under developed areas. Each bottle that is sold contributes 10% of its price to the funds of the clean water projects. Even in the labeling of the product it is mentioned that “helping children get clean water”. Starbucks have acquired the brand to help the brand grow and achieve its mission for the betterment of humanity.