公司竞争优势

公司竞争优势
过去客户关系可以被视为一种资源公司,因为他们可以从这些关系的基础上,如果他们能够保持这些忠实的顾客高兴。
资源:
·下有大量的投资者基础,这些投资者一直在良好的回报在过去的几年里,他们愿意为未来提供大量的资本也为未来的企业。
·有超过55零售店在英国提供了一个很好的平台,产生销售。
组织文化是这样,它一直专注于客户服务和客户满意度。
品牌形象是竞争对手无法复制。下一个在市场上得到了很好的声誉。他们有一个独特的形象,以合理的价格提供优质的产品。
资源/能力框架是一个工具,用于确定可用的战略资源。一个公司的竞争优势是获得核心竞争力的公司。它显示了公司之间的关系和与它有什么公司,竞争对手会如何看待他们的能力和资源的机会或威胁。(梭鲈,2000)
公司竞争优势
The past customer relationships could be considered as a resource to the company because they can build on from those relations if they are able to keep those loyal customers delighted.
Resources:
· Next has a large investor base and those investors have been making good returns for the past few years so they would be willing to provide Next with a large amount of capital for future ventures also.
· There are more than 55 retail outlets in the UK which provides a very good platform for Next to generate sales.
· Organizational culture is as such that it has been focusing on customer service and customer satisfaction.
· Brand Image is what the competitors cannot copy. Next has a very good reputation in the market. They have a unique image of providing quality products at reasonable prices.
Resource/Competency framework is a tool which is used to determine the strategic resources that are available to the company. The competitive advantage of a company is gained from the core competencies of the company. It shows the relationship between what the companies has and what the company does with what it has and how its competitors could view their competencies and resources as an opportunity or a threat. (Zander, 2000)

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