公司战略组织
战略组织映射是一种战略工具使用的全球公司。它可以帮助公司找出他们的直接竞争对手和计划出相应的策略。战略组映射也可以帮助企业识别新的机会。这也可以突出的领域特定的组织是落后于竞争对手。(Michael Porter,1980)上面的图表显示了未来的战略定位和玛莎百货。玛莎百货已经建立了一个昂贵的和优雅的品牌声誉。他们一直专注于收取保费的独特性,他们提供。接下来是迎合完全不同的目标市场从所有其他品牌,因此他们提供以更低的价格,但他们也关注分化,因为他们不希望他们的产品被认为是廉价优质的产品。杵网络的一部分外部分析进行了战略分析,或者是一个市场调查,我帮助给不同的宏观环境因素的概述,公司必须考虑。这是一个非常有用的战略工具,了解市场,找出是否还是下降,增长市场业务的位置,为业务潜力和方向。波特在反应了他的五种力量SWOT分析;他认为特别自然的SWOT分析。波特的五种力量可以帮助该行业企业识别和评估市场机会和威胁,将提供。的力量可以分为两类,三是来自外部的威胁来源和剩下的两个来自内部的威胁。(波特,2008)
公司战略组织
Strategic group mapping is a strategic tool which is used by the companies worldwide. It helps the companies in figuring out their direct competitors and to plan out the strategies accordingly. The strategic group mapping can also be helpful in identifying new opportunities for the businesses. This can also highlight the areas where a particular organization is falling behind its competitors. (Michael Porter, 1980)The above chart shows the strategic positioning of Next and Marks & Spencer. Marks and Spencer has built a reputation of an expensive and classy brand. They have been focusing on charging a premium for the uniqueness that they are offering. Next is catering to completely different target market from all the other brands and therefore they offer at a lower price, but they also focus on differentiation because they do not want their products to be considered as cheap quality products.PESTLE network is a part of the external analysis while a strategic analysis is carried out or a market research is conducted, I help in giving an overview of the different macro environmental factors that the company has to take into consideration. It is an extremely useful strategic tool for understanding market, to figure out whether it is a growth market or is it declining, business position, potential and direction for operations. Porter had developed his five forces in reaction to the SWOT Analysis; he thought that the SWOT analysis was of ad hoc nature. Porter’s five forces can help the companies to identify the industry and evaluate the opportunities and threats that the market would be offering. The forces can be classified into two categories, three are from threats from external sources and the remaining two come from internal threats. (Porter, M.E. 2008)
