For answering the fourth sub question, “What has the marketing done of Coach to fit in the Chinese market and engage Chinese customers?” focus had been created on studying the market being targeted by the organization with the help of STP model. This had also been extremely important for the entire research. For the identification of important factors that are to be considered by the organization of Coach Inc. within the process of marketing promotion, interviews shall be conducted amongst other companies that are brands of fashion within the market of China. This will help in generating value and fulfil the demands of customers of China in accordance with their own preferences. This has been identified as the best method for gathering data and information(CIPD, 2010). The interviews that had been held were well structured that means that the respondents had answered appropriate list of structured question. The reliability of the outcome shall be high if the answers provided by the respondents will be similar to each other. In the duration of the interview, the main subjects that will be focused upon will be the sustainability of the organization, present offerings being made, and strategies chosen by the organization for spreading awareness of the brand.