Besides this, a new membership scheme should also be introduced as per which the customer is entitled to become a member of the company. The benefits would accrue in the form of special discounts on future purchases. The membership threshold level must be specified in terms of spot purchases which are made exceeding a certain amount. These sales promotion tactics would promote the sales volume of the brand, which in turn would benefit the company by earning a smaller margin on a large volume of chocolates sold.
There should also be a separate corporate scheme wherein the companies can receive attractive bulk buying discounts when they make purchases of chocolates on a bulk basis to be gifted to the employees on occasions like Easter, Christmas, etc.