Clarity
It can also be called comprehension about the company’s vision, customer’s perception of company logo and even who that customer is? Having clarity also means complete information about your customers, their characteristics, their product usage style and frequency and interests. The company must also know what the customers think that you do differently from your competitors.
Creativity
When the company is confirmed about their vision, they will impart this image everywhere. The logo must be able to convey the same brand attitude. It is important because all decisions of font, colours of the website, layout of brochures, stalls at trade shows must be done in a creative but consistent way.
Consistency
The brand marketing material must be consistent with the overall image of the company and the objectives of the brand awareness campaign. For example, if the packaging of the product is not relatively similar to the logo and tagline then the strategy lacks consistency. The effort to keep the product logo, tagline, written material consistent must be done to make it recognizable and identifiable with the brand.
Cohesiveness
Creating brand awareness successfully requires the total effort to be cohesive and well developed with the overall image of the company’s vision. It should be done in a way so that one message is sent on all mediums.
清晰
它也可以被称为对公司的愿景的理解，客户感知的公司标志，甚至那些客户？具有清晰也意味着了解你的客户，完成信息的特点，其产品的使用方式和频率和利益。该公司还必须知道客户认为你从你的竞争对手不一样。
创造力
当公司确认了他们的视野，他们会把这种形象无处不在。该标志必须能够传达相同的品牌态度。它是重要的因为所有决定网站的字体，颜色，设计手册，在贸易展览摊位必须在一个创意而一致的方式做。
一致性
品牌营销材料必须与公司的整体形象和品牌意识的活动目标一致。例如，如果产品的包装是不是比较相似的图案和标语然后战略缺乏一致性。为了保持产品的标志，口号，书面材料一致必须做的辨认和识别与品牌。
凝聚力
创建品牌意识成功需要的凝聚力和发展与公司整体形象的努力。应在某种程度上这样做的一个消息被发送到所有介质。
