计算机论文代写

Recommendations for Marketing Strategies

Before we begin a discussion of viable marketing strategies we must first recall some things that have already been established. First it has been established that the household segment that has been chosen for this report will not buy family sized cars. Second, it has been established that it will buy single sized food packaging. Having said that let us move on to discuss marketing strategies. A discussion of practical marketing strategies will necessarily entail a discussion of consumer behavior. Furthermore it also includes a discussion of segmentation. Segmentation, targeting, and positioning are three stages of a single process. The first stage named segmentation is responsible for determining what type of consumers there are. The second stage known as targeting is responsible for choosing which ones we should serve. The question here is serving which segment of the population will benefit us the most. The third step is to implement our strategies on the segment that will provide us with the most benefit. Now segmentation involves research in to all the various types of consumer that exist. It involves figuring out what type of consumer is looking for what. It entails figuring out consumer requirements. If we are to take the automobile industry as an example we find that different types of consumers look for different things in a car.
For example one type of consumer is looking for speed and performance. Another is looking for safety and general spaciousness. These two types of consumers fit in perfectly with our model of Household stages. The consumer looking for speed is most likely a young single. The consumer looking for safety and spaciousness is most likely a person with a family. In the case of family sized cars, young singles do not have a need for vehicles that offer large amounts of passenger space, large engines and high safety ratings. For this reason, they perceive the value of family sized cars to be lower than, say, sports cars. This is why segmentation is necessary. It is essential in figuring out what type of consumer to market to. Segmentation is necessary if we are to market effectively. For family cars, it doesn’t matter much depth or breath the product line has because the basic concept behind these vehicles remains the same. The change in luxury grade or engine power may attract some customers from a different market segment but these cars cater to a very specific market segment. This leads us to implementation. One aspect of implementation is figuring out what aspect of the market you’re going to cater to. Once that is done companies generally declare themselves so that all concerned know that this is the segment of the market that they cater to.

计算机论文代写

营销策略建议

在我们开始讨论可行的营销策略,首先要记得一些事情已经建立。首先建立了家庭的部分,已被选定为本报告将不会购买家庭大小的汽车。第二,它已被建立,它将购买单一尺寸的食品包装。说了,让我们继续讨论营销策略。一个切实可行的营销策略的讨论将意味着消费者行为的探讨。此外,它还包括一个讨论的分割。分割,定位,定位是一个过程的三个阶段。第一阶段为分割负责确定什么类型的消费者有。第二阶段被称为靶向负责选择我们应该提供哪些。这里的问题是这段的人口将有利于我们最。第三步是实施我们的战略上的部分,将为我们提供最受益。现在的分割涉及的研究在消费中存在的各种类型。它包括哪些类型的消费者是在找什么。它需要找出消费者的需求。如果我们以汽车业为例,我们发现不同类型的消费者寻找汽车不同的东西。

例如,一个类型的消费者正在寻找的速度和性能。另一个是寻找安全和一般的宽敞。这两种类型的消费者融入我们的生活阶段模型的完美。消费者寻找速度可能是最年轻的单身。消费者寻找安全和宽敞的最有可能是一个家庭的人。在家庭的情况下,小型车,单身的年轻人没有为车辆提供大量的乘客空间的需要,大型机和高安全等级。因为这个原因,他们认为家庭的价值大小的汽车是低于,说,跑车。这就是为什么分割是必要的。它指出什么类型的消费者市场是必不可少的。如果我们对市场进行有效的分割是必要的。家庭轿车,这没有多大关系的深度或呼吸因为这些工具背后的基本概念是相同的产品线。在豪华级或发动机的功率可以吸引来自不同细分市场的客户但这些车迎合一个非常具体的细分市场的变化。这使我们实现。实施的一个方面是找出你要迎合市场的哪些方面。一旦完成公司一般都宣布自己使所有有关的知道,这是市场细分,满足他们的需要。

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