Advantages of Critical Marketing
Promoting business or product is always an ultimate objective of a marketer. Critical marketing enables companies to get attention of the target audiences for specific market as well as wider market and thus provide a stronger opportunity to affect consumer’s buying decision (Adrian, 2010). Hence, focused on specific strategies either product wise or service wise, critical marketing approach help in enhancing brand promotion and recognition. Applying critical theory of marketing, effective branding results in making potential customers to recognize logo or brand and hence make them to associate in comparison with other available products or services. Improving the business profits is certainly the obvious advantage that is gained implementing marketing strategies in a critical approach.
Disadvantages of Critical Marketing
However, on the other hand costing has been considered as the major disadvantage of critical theory of marketing. Advertising and promotion for specific product or service always costs huge investment. Lack of proper research and comparison before branding could lead to the waste or loss of investment made for marketing. Competition is also another disadvantage of this approach as it is very hard and expensive to pay for a full page advertisement or through media. If a marketer don’t attempt for such promotion to stand out, it becomes competitive with other companies getting attention as well. Moreover, time is also considered as an important factor. Preparing for marketing strategies, designing advertisements, publishing, or creating campaigns take time and it becomes important to keep track of such activities in order to find out the success and effectiveness(Adrian, 2010). Thus, along with financial cost, risk of time involved has identified as the biggest disadvantage of critical approach of marketing.
关键的营销优势
促进业务或产品始终是一个营销的一个终极目标。关键的营销可以使企业获得特定的市场和广阔的市场，从而提供了一个强大的机会来影响消费者的购买决策的目标受众的关注（阿德里安，2010）。因此，专注于特定的策略，产品或服务的智慧聪明，在加强品牌推广和识别关键的营销方式帮助。运用市场营销理论，有效的品牌宣传的结果使潜在客户识别标志或品牌，从而使他们在与其他现有的产品或服务的比较准。提高商业利润肯定是明显的优势，获得了关键方法实施营销策略。
关键的营销不足
然而，另一方面成本一直被视为营销的关键理论的主要缺点。广告和促销特定产品或服务的总成本的巨大投资。在品牌可能导致了营销投入的浪费或损失的适当的研究比较缺乏。竞争是另一个这种方法的缺点是很难和买一整页的广告或通过媒体昂贵。如果一个销售商也这样的推广站不尝试，它变得越来越关注以及与其他公司竞争。此外，时间也是一种重要的因素。制备的营销策略，广告制作，出版，或创建活动，需要时间和它成为跟踪为这样的活动，找出成功和有效性的重要（阿德里安，2010）。因此，随着财务成本，所涉及的时间风险已确定为营销的关键方法最大的缺点。
