竞争压力
•下有大量的投资者基础,这些投资者一直在良好的回报在过去的几年里,他们愿意为未来提供大量的资本也为未来的企业。
•公司一直能够保持一个强大的业务在国际市场由于其良好的网上业务。网络技术为他们提供一个很好的机会扩展到其他许多国家,进入到更有利可图的市场。
•品牌形象是竞争对手无法复制。下一个在市场上得到了很好的声誉。他们有一个独特的形象,以合理的价格提供优质的产品。
•过去客户关系可以被视为一种资源公司,因为他们可以从这些关系的基础上,如果他们能够保持这些忠实的顾客高兴。
•下极其承诺和高效的劳动力,能够给他们一个超过其竞争对手的竞争优势。
•成本效率比竞争对手给了他们一个明确的优势,使得他们比竞争对手收取较低的价格。
•组织文化是完全集中在客户服务和多年来开发的关系不能被竞争对手模仿。
•交付系统非常独特和创新不容易复制。
即使在不利的经济形势和市场衰退,下一个能够提供高过去年利润率为其利益相关者。高利润率意味着未来投资的前景也很好。下有其形象很好定位目标消费者的心中占了他们的强大的战略地位。然而他们需要密切关注竞争对手,因为他们不会把它轻轻地,将尝试提出策略,可以捕捉他们的市场份额,所以他们需要意识到这一点。接下来应该扩展到更多的国家在服装行业存在差距和适应相应的市场。目前他们的策略非常有效,应该继续但是他们必须意识到他们需要及时了解市场,这样他们可以迅速适应不断变化的时尚潮流。战略规划发挥了在他们公司的成功很大程度上凸显出一个好的战略计划的重要性,它阐述了拥有一个健全的战略计划的重要性和影响,它可以对公司的利润
竞争压力
• Next has a large investor base and those investors have been making good returns for the past few years so they would be willing to provide Next with a large amount of capital for future ventures also.
• The company has been able to maintain a strong presence in the international market due to its well established online presence. The online technology provides them a very good opportunity to expand into many other countries and enter into more profitable markets.
• Brand Image is what the competitors cannot copy. Next has a very good reputation in the market. They have a unique image of providing quality products at reasonable prices.
• The past customer relationships could be considered as a resource to the company because they can build on from those relations if they are able to keep those loyal customers delighted.
• Next has an extremely committed and efficient workforce which has been able to give them a competitive edge over its competitors.
• Cost Efficiency has given them a definite edge over its competitors and has enabled them to charge low prices than its competitors.
• Organization culture is completely focused on the customer service and has developed relationships over the years which cannot be imitated by its competitors.
• Delivery system is quite unique and innovate which is not easy to replicate.
Even in the adverse economic situation and in a declining market, Next has been able to deliver high profit margins to its stakeholders over the past years. The high profit margins mean that the prospects for future investments are also good. Next has its image very well positioned in the minds of the target consumers which has accounted for their strong strategic position. However they would need to keep an eye on its competitors because they won’t take it lightly and will try to come up with strategies which can capture their market share, so they need to be aware of that. Next should try to expand into even more countries where there are gaps in the clothing industry and adapt to the market accordingly. For the time being their strategy has been extremely effective and should be continued however they must be aware that they need to be up to date with the market so that they can adapt quickly to the changing fashion trends. Strategic planning has played a great part in the success of their company which highlights the importance of a good strategic plan, it elaborates the importance of having a sound strategic plan and the impact that it can have on the profits of the company. 压力
