The reason why this organization is ready to initiate exporting in a newer market in foreign environment is that the company has been operating since 1990s. It has already been 2 decades since the company has operated within the Australian domestic environment . If the company now desires to grow, it should simply elongate itself and expand itself to a bigger foreign market wherein the company can gain more loyal customers. Right now, the benefits that the company’s products are offering, have limitations to the region of Australia. However, the goodness of wellness should spread considerably. Expansion is the key reason explaining export readiness of this firm.
The company also has a well-defined platform of growth and is known within Australia already. However now it needs to avoid itself from getting stuck into the cycle of stagnant growth and maturity of its products and services. This will be the right time for the growth of the company . First of all, it will overall grow at a fast rate. The revenue stream will get diversified. There are diverse number of opportunities present in the market of U.S. The company can continue expanding and growing in diverse states of U.S and this will make the company avoid stagnant growth. The rate of reinvestment will also increase and the company will have the ability to revitalize its resources . Future options for capital deployment are as well to be created and this is possible only by international expansion.