论文抄袭：批判营销下的营销理念和模式
然而，不能说所有的营销都是不好的营销。事实上，批判性营销的本质教会了人们区分什么是好的，什么是坏的在它被呈现的背景下营销它。举个例子，为宣传安全性行为而做的市场营销是一个人在年轻时遇到的最常见的媒体信息之一。这个例子是由Hackley提出的。在这个例子中，安全性行为的广告被认为是不道德的，在一些功利主义的基础上，作为一种促进婚前性行为的方式。
论文抄袭：批判营销下的营销理念和模式
然而，并不是所有的文化都相信它，这则广告将帮助那些已经沉溺于性的年轻人。或者，同样的广告，因为内容成熟，会被视为具有攻击性，因为它本质上是这样的。这是一个从义务论的观点提出的论点，义务论认为行为本身就是对或错的，并不关心结果。因此，可以说批判性营销并不盲目地反对营销理念或AIDA等营销模式;相反，它专注于引导消费者和营销人员的关键思维方式，以创造一个更好的市场。
论文抄袭：批判营销下的营销理念和模式
However, it cannot be said that all marketing is bad marketing. In fact, the very nature of critical marketing teaches people to differentiate between what is good and what is bad about marketing it in the context that it was presented. As an example, the marketing that is done for propagating safe sex is one of the more common media messages that one encounters as a young adult. This example was presented by Hackley. In this example, the advertisement for safe sex is considered unethical on some utilitarian grounds as in a way promoting sexual practices before marriage .
论文抄袭：批判营销下的营销理念和模式
However, not all cultures believe in it, and the advertisement would be helping a young adult population that was indulging in sex already. Alternatively, the same advertisement because of its mature content would be viewed as being offensive, because of how it is intrinsically . This is an argument made from the viewpoint of deontology which views actions as being inherently right or wrong and does not concern itself with the outcomes. Therefore, it could be said that critical marketing does not oppose marketing concepts or the marketing models such as the AIDA blindly; instead it is focused on inducting critical ways of thinking in the consumer and the marketer to create a better market place.