本篇論文代筆價錢-玉山自行車講了在澳大利亞，自行車行業是一個主要的行業，很多公司都是在動態環境中作爲競爭對手經營的。在這樣的混亂中，玉山需要在它在這些外國建立之前評估它的選擇。澳大利亞子公司的決定需要改變。該公司在澳大利亞市場的國際擴張戰略並沒有取得成效，部分原因是該公司在該國的廣告投入較少。此外，需要給予管理人員更多的控制是他們各自的業務子公司。這將使管理者適當地熟悉他們所處的艱難環境(Bartlett和Myers, 2017)。產品戰略方案需要考慮，因爲電動自行車部分不會給公司帶來利潤，由於增長處於初期階段。本篇論文代筆價錢文章由新西蘭第一論文 Assignment First輔導網整理，供大家參考閱讀。
Decisions: From the case study analysis, it is evident that the key problem in the case has occurred due to several key issues in the internal and external environment of the firm. The company needs to ensure that it aligns its host business operations with home nation business operations but the company has failed to do so (Bartlett and Myers, 2017). In each location, the spending on marketing is more but in Australia, it is considerably less. In Australia, the bicycle business is a major industry with many company’s operating in the dynamic environment as competitors. In such turmoil, Yushan needs to assess its options prior to its establishment in these foreign nations. The decision in the Australian subsidiary needs to be changed. The international strategy of expansion in the Australian market has not been fruitful and this partly is because the company has engaged in low advertising in the nation. Furthermore, the managers need to be given more control is their respective subsidiary of operations. This would allow the managers to be properly acquainted with the tough environment they are operating in (Bartlett and Myers, 2017). The product strategy proposal needs to be taken into consideration because the e-bikes segment will not deliver profits to the company due to the growth in nascent stages.
Outcomes: The final outcome for the company in Australia at first needs to be increase in budget for marketing and advertising. The company needs to create a thorough advertising plan in which communication with the stakeholders should be highlighted (Bartlett and Myers, 2017). Yushan should work on appropriate communication with its teams as they operate across the world. For each nation, managers recruited should be such that they understand the operating international environment. This would prove beneficial for the company on the whole. The mid-range segment in Australia should be targeted as it has much scope for growth. The growth in this segment would help in offering a major solution to the issues of Yushan (Bartlett and Myers, 2017). Furthermore, in other nations where the company considers expanding, the company should not expand aggressively rather research the market thoroughly before making any investments. This would allow sufficient time to the company to have appropriate resources and controls needed to succeed in the market and develop. The company should not attempt to upgrade the focus of products or engage in retailers with specialty bicycle without having enough resources for establishing the brand or providing failure risked by stronger support.
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