本篇論文代筆-可持續消費講了爲了在消費者中促進可持續的消費，第一件重要的事情是企業需要有意願去促進這種主動性，並理解其在可持續性問題和企業未來可持續性方面的重要性。這裏有一些營銷策略，可以縱容消費者在可持續消費。本篇論文代筆文章由新西蘭第一論文 Assignment First輔導網整理，供大家參考閱讀。
Probably, the biggest barrier or constraint to sustainable consumption is the budget of the consumers. According to Marci Zaroff, an eco-fashion expert, sustainability stretches towards the heart as it has a role towards the greater good. However, the consumers, which are mostly the general public, use their minds when it comes to making the purchase and they consider factors like quality and style. Therefore, these features are to be met as a priority first. Money here also serves as the deciding factor for making the ultimate decision for many. Normally, the cost of the ethical products that are manufactured under sustainable operations and that promote sustainable consumption is higher (Mohd Suki and Mohd Suki, 2015). Therefore, such products are unaffordable for the people who are on a tight budget. If products that are conventional are sold at big discounts, it causes to interfere with the desire of people to consume sustainably. For example, petrol, being a conventional product, if sold at discounted prices, causes people to consume more, though many know that petrol is not something that is abundant in most countries.
The product type
The priorities of the consumer differ according to the product type. For instance, the consumers are generally more aware of the supply chain involve in product categories such as coffee, dairy and chocolate. In the other categories like soft drinks cereals, snacks and many non-food categories, the awareness about the supply chain is normally vaguer. Therefore, this effects their ability to make decisions for sustainable consumption.
Marketing Tactics for Promoting Sustainable Consumption
For the purpose of promoting sustainable consumption among consumers, the first important thing is that the businesses need to have the will to promote such initiative and understand its importance in terms of the sustainability issues and the sustainability of the business for the future. Here are some marketing tactics that can indulge consumers in sustainable consumption