论文代写价格：动态能力观对企业营销的战略影响
动态的市场营销能力与战略定位是相辅相成的。为市场营销创造动态能力本身就是一个战略方向。当环境发生动荡时，组织有必要对这种动荡作出迅速反应。具有动态能力的营销活动因此成为一种战略性的快速响应方案。公司所保证的战略方向确保环境必需品与内部能力变化和利用之间存在缓和的触发关系。将根据支持营销的其他协调动态功能重新配置活动。所有这些及时的反应将确保组织的战略优势。
论文代写价格：动态能力观对企业营销的战略影响
在动态营销能力方面，一些战略优势的驱动因素是营销感知能力、营销学习能力，最后是营销目标和定位能力。市场感知能力是指根据需求、客户、竞争对手等要素，了解外部市场环境，利用外部市场环境，达到营销响应能力、营销生产率等营销卓越的能力。感知能力发展得越多，公司就越有能力在竞争对手面前拥有战略优势。
论文代写价格：动态能力观对企业营销的战略影响
Dynamic marketing capabilities go hand in hand with strategic orientation. The creation of dynamic capabilities for marketing is in itself a strategic orientation. When there is environmental turbulence, there is a necessity for the organization to respond quickly to the turbulence. Marketing activities with dynamic capabilities hence become a form of quick response scheme strategically speaking. The strategic orientation guaranteed for the firm ensures that a moderating trigger-relationship between environment necessities and internal capabilities change and utilization exists. Reconfiguration activities in terms of other coordinated dynamic capabilities that support marketing will be done. All this timely response will assure strategic advantages for the organization.
论文代写价格：动态能力观对企业营销的战略影响
Some of the drivers of strategic advantages in terms of dynamic marketing capabilities are the marketing sensing capability, the marketing learning capability and finally the marketing targeting and positioning capability . Market sensing capabilities are the ability to learn external market environment according to the elements of demand, customers, competitors etc. and use this in order achieves marketing excellence such as marketing responsiveness and productivity. The more the sensing capability is developed, the more the firm would be able to have strategic advantage over its competitors.