论文代写价格-消费品行业

  本篇论文代写价格-消费品行业讲了全球粮食生产已成为一个高度重视的问题,因为相互关联的因素结合在一起,强调粮食和农业。农业大宗商品的全球价格最终出现下降。虽然在投入成本方面对消费品包装公司的压力较小,但消费者可能会花费大量时间来感知价格方面的影响。

论文代写价格-消费品行业

拥抱和理解大趋势涉及重大挑战,但对于基于消费品包装的企业成功至关重要,包括产品创新和开发(Chiambaretto等,2016)。至关重要的是,要确保它们的营销战略在当地和全球两级市场上都具有相关性。对健康食品的需求增加是影响全球各国的最受争议和最重大的大趋势之一。然而,这是一个复杂的问题,影响深远。为了与健康议程保持一致,包装消费品行业不仅含有不良成分,而且还含有营养成分、有机成分和额外的功能优势(Cordon等人,2016)。该行业的全球品牌注重新产品的开发,创造品类的突破。

论文代写价格-消费品行业

包括雀巢(Nestle)、家乐氏(Kellogg ‘s)、卡夫亨氏(Kraft Heinz)和可口可乐(Coca Cola)在内的最大的饮料和食品制造商最终都在培育最强大的全球品牌。然而,这些为消费者提供包装商品的公司面临着严峻的问题,即在未来几年如何保持其相关性。这些企业建立的基础产品在早期提高了它们的成功,但在后来却分崩离析了。雀巢目前正面临便利食品销售的下降(Morgan & Rego, 2009)。然而,雀巢的营养和健康部门已经开始改善。

论文代写价格-消费品行业

发达市场的消费者在购买饮料和食品方面有更多的选择。这些都是定制的适合的营养配置和个人口味。在制造饮料和食品的大品牌时代,我们有更多的机会走在前面,进入一个个体的、无关紧要的领域。更灵活、更灵活的公司更有可能成功,所有这些小型制造商都成功地建立了强大的利基市场。大品牌往往不会解决这些问题。如果更大的组织成功地削减了成本,卖掉了弱品牌,他们就有能力购买某些组织,并最终分配更多的资源,以适应传统的零售模式(Shanbhag et al., 2016)。

论文代写价格-消费品行业

Formulation of a plausible trend scenario

Embracing and understanding mega trends involve significant challenges but are crucial for the success of businesses based on consumer packaged goods including product innovation and development (Chiambaretto et al., 2016). It is crucial to ensure that their strategies of marketing are relevant at both local as well as global levels of market. The increased demand for healthy food items is among the most debated and significant mega trends that impact countries all across the globe. However, it is a complicated subject matter with implications ranging far. In alignment with the agenda of health, the industry of consumer packaged goods is not only inclusive of bad ingredients, but there are added enhancement as nutrients, organics and extra functional advantages (Cordon et al., 2016). Global brands of this industry focus on the development of new product, creating the breakthroughs of category.

论文代写价格-消费品行业

The biggest drink and food manufacturers that include Nestle, Kellogg’s, Kraft Heinz and Coca Cola end up cultivating the strongest global brands. However, these companies providing packaged goods to the consumers face severe issues regarding the maintenance of their relevance in the years to come. The fundamental products established by these businesses enhanced their success in the earlier phase, while crumbling underneath. Nestle is currently facing a decline in the sales of convenience food (Morgan & Rego, 2009). However, the nutrition and health division of Nestle has started to improve.

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