論文代寫:使用策略和策略的創造力
營銷傳播可以被稱為一個復雜的、基本的營銷過程，它包含了所有的信息和媒體，這取決於一個組織與目標市場和消費者群體的交流(Finne et al.， 2017)。
論文代寫:使用策略和策略的創造力
利用人類的共同情感來開發營銷傳播作品是CocaCola的一種創造性策略，因為全世界的人都可以將自己的情感與廣告情感聯系起來(Madhavaram et al.， 2016)。
由於廣告是通過針對普通的人類情感和情感來開發的，所以它們基本上覆蓋了幾乎所有可能的消費群體(Finne et al.， 2017)。然而，特定的廣告或市場傳播針對的是特定的消費群體，比如“兄弟之愛”主要會影響到彼此關系密切的兄弟姐妹，“壓力之下”主要會將自己與經常繁忙工作的企業專業人士聯系起來(Shen et al.， 2016)。
論文代寫:使用策略和策略的創造力
Marketing communication could be referred to as a complex and fundamental marketing process which includes all messages and media depending on which an organisation communicates with its targeted market and consumer segments (Finne et al., 2017).
論文代寫:使用策略和策略的創造力
Use of common human emotions for developing marketing communication pieces is a creative strategy of CocaCola because people around the world could emotionally relate their feelings with the advertisements (Madhavaram et al., 2016).
As the advertisements are developed through targeting common human feelings and emotions, they largely cover almost every possible consumer segment (Finne et al., 2017). However, specific advertisements or market communication pieces target specific consumer segments, for example ‘brotherly love’ will mainly influence siblings who are closely attached with each others, ‘under pressure’ will mainly link itself with corporate professionals who go through regular hectic schedule of work, etc (Shen et al., 2016).