数字营销已经成为企业的营销战略的重要组成部分在今天的世界。由于越来越趋势的推广使用电子营销产品和传播意识,有必要理解战略的实际细节。在数字时代,营销人员必须使用创新团队识别,评估和激活新兴的机会。营销人员必须建立开放资产在市场上。营销人员的主要焦点是引人注目的广告活动的推广,从而得到消费者的关注,从而推动一线意识。原因在于品牌的产品或服务是否不再仅仅是杠杆的公司资产,但他们已经成为社区的信念和目的琼斯(Ryan & 2012)。
Digital marketing has become a vital component of marketing strategy of companies in today’s world. Owing to an increasing trend of using electronic marketing for promoting the product and spreading the awareness, it is essential to understand the practical details of the strategy. In the digital era, marketers have to use the innovation teams for identification, evaluation and activation of emerging opportunities. Marketers have to build open assets in the marketplace. The primary focus of the marketers is promotion of the compelling ad campaigns, which would get the attention of the consumer and thus driving a ray of awareness. The reason is that brands whether product or service are no longer just the corporate assets that are to be leveraged, but they have become communities of belief and purpose (Ryan & Jones 2012).
The product selected for assessing the digital marketing activities is Red Bull Energy Drink. It is one of the famous and recognized energy drinks all over the world. Austrian company Red Bull sells it. 5.2 billion Cans of red bull energy drink were sold in 2012. The advertising slogan of Red Bull Energy Drink ‘it gives you wings’ is well recognized and popular among its users (The company behind the can 2014).